The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions
Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions.
Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions. Benchmarking these against leading institutions worldwide, we have discovered that the adoption of social media within the industry has been one-dimensional. In fact, only 30% of Australian education providers are engaging their social media audience more than once a week.
Download this report to learn about the challenges facing Australian higher education institutions in their campaigns towards a ‘digital campus’ and how those challenges impact brand, perception, recruitment, and retention.
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How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies