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Kickstart Your Employee Advocacy with Hootsuite Amplify

How to launch and maintain a best-in-class advocacy program

Employee advocacy tools like Hootsuite Amplify are among the most powerful weapons in your arsenal. After all, your employees have 10 times more social reach than your brand accounts; people say friends and family are their most trusted source of product information; and sales leads generated by social advocacy are 7 times more likely to close.

But to get the most from Hootsuite Amplify, you need to successfully launch your advocacy program and then properly manage it over time. We’ve created a checklist of the seven most important steps to make sure your employee advocacy drives business value — and documented how top brands have used these tips to make their advocacy programs succeed.

What you’ll learn

  • Why successful advocacy programs start by defining and benchmarking objectives
  • How to get your company on board, from top executives to rank-and-file employees
  • The best ways to keep employees engaged beyond the honeymoon period
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