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Influencer Marketing 101

3 steps to creating a successful influencer campaign

According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

In our guide Influencer Marketing 101, you’ll learn how to craft a successful influencer marketing strategy from start to finish.

The guide shows you:

  • The #1 mistake to avoid in your strategy—why you need to focus on the customer, instead of looking for popular social media accounts.

  • Step-by-step instructions to help you identify the best influencers—including the exact tools to use and how to conduct effective social outreach.

  •  Easy and effective ways to measure ROI—you’ll get clear instructions on how to track new revenue earned from influencers.

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