The most trusted social media management tool for healthcare
Hootsuite helps you engage with your community, create compelling content, and drive results that matter — all while staying fully compliant. So you can meet your patients where they are without compromising their privacy.
Become a trusted voice in healthcare with the most
HIPAA-friendly social media tool on the market
Hootsuite is a powerful, BAA-compliant social media management platform that comes with
everything healthcare organizations need to leverage social media securely.
Help patients navigate care and improve education initiatives from one secure dashboard. Ensure all posts meet your company’s security and brand standards with compliance integrations like Proofpoint coupled with multi-layered approval workflows.
Uncover what patients and consumers are worried about, what information they’re searching for right now, and how they feel about their healthcare experiences. Our social listening and monitoring tools help you turn real-time conversations into actions that drive business impact.
Monitor misinformation and potential risks, so you can stay ahead of the conversation and step in before issues spiral. Set up a centralized crisis comms protocol to ensure that every post, comment, or message is on-brand and HIPAA-safe.
Track engagement, sentiment, and campaign success with concise reports that are easy to share across your organization. No more guessing games — just clear, data-driven proof that your social strategy is working (and worth the investment).
Hootsuite’s unified calendar and drag-and-drop scheduler turn our sprawling lineup of community posts into a single, crystal-clear roadmap. The built-in approval workflow lets Executive Directors bless content with one click — no more endless email chains.
Improve the patient experience on social media — and in the real world
Reach new audiences, communicate with patients, and manage risk at the same time with social media tools designed specifically for the healthcare sector. Cut hours from your workweek by bringing all your tools to one secure platform and posting to multiple networks at once.
Do social smarter and build trust with every interaction
With time-saving engagement tools and a unified inbox that allows you to receive and respond to all comments and messages in one tab, every interaction is an opportunity to build trust, boost patient satisfaction, and improve your HCAHPS scores.
Protect sensitive information and reduce risk
Protect patients’ personally identifiable information (PII), and automatically or manually conceal sensitive info, like credit card and Social Security numbers, across your public and private social channels. Set up secure workflows and store brand-approved templates to get posts out the door faster — all while staying compliant.
Understand patient concerns and amplify your thought leadership
Use social listening to discover the trends and topics that resonate with your audience, then boost engagement with shared content that sticks. Teaming up with trusted voices in your community is a great way to form deeper connections with your diverse audience.
Tie your social media efforts back to ROI
Get actionable insights on your performance with easy-to-interpret reports. Benchmark against your competitors and the industry at large. Plus, see how much return you're generating from each post or network with ROI reporting for paid and organic.
Attract top talent and expand your reach
Social media is a key part of today’s healthcare recruitment process. Hootsuite directly connects employees to new hiring opportunities and helps you spread the word about your organization with employee advocacy tools.
Build a custom social healthcare solution tailored entirely to your needs
Hootsuite Listening
Monitor online conversations, track brand sentiment, and discover what’s trending. Plus, find the best influencers and identify new markets.
Hootsuite Amplify
Position your health system as an authority, turn your employees into thought leaders, and attract top talent with employee advocacy.
Advanced Analytics
See the ROI of your social post and campaigns, understand the social content that drives traffic and conversions to your website, and more.
Trusted by leading names in healthcare
Resources for healthcare providers
Explore the latest articles, case studies, and reports on social media for healthcare.
Report: 2025 social media trends in healthcare
Discover the biggest factors shaping social media for the healthcare industry in this bite-sized version of our Social Media Trends 2025 report.
Healthcare social media benchmarks: 2025 research
Read the latest social media stats for the healthcare, pharma, and biotech industries.
HIPAA and social media: 5 tips to stay compliant
Get tips for building a HIPAA-compliant social strategy.
Frequently Asked Questions
Absolutely. Hootsuite helps you create and schedule high-quality, engaging content consistently. Plus, it has advanced analytics that measure and prove your performance along the way. Quickly fill your content calendar with attractive posts using built-in Canva templates. Then, use OwlyWriter AI to instantly generate captions with effective, relevant healthcare hashtags.
Just like high-quality patient care, successful social media marketing for healthcare requires you to listen closely to patient concerns. Hootsuite is an industry leader in social listening — in fact, we invented it — and comes with tools that monitor what people are saying about your brand and industry. Your social media healthcare strategy will be much more successful when it’s part of the real conversations happening in your industry and community today.
Hootsuite gives brands the tools they need to post safe, brand-consistent content on social media. Depending on your organization’s needs, Hootsuite may also be able to help you stay compliant on social media.
Hootsuite works with crucial compliance tools that ensure you and your team members never publish risky content. With the Proofpoint integration, team members can’t publish posts until they’ve met your company’s compliance standards.
You can also set up workflows so all posts are approved by the right people before they go live. This helps you provide the most accurate and up-to-date information every time, and keeps your content aligned with your brand guidelines.
Yes. You can design, manage, and monitor social media ads right alongside your organic posts with Hootsuite — regardless of your industry.
Quickly create LinkedIn, Instagram, and Facebook ads fast with Canva templates media assets at your fingertips. Then, use our AI caption generator to write your ad copy for you and save hours each week. Our AI tool will even repurpose your top-performing posts into engaging social media ads.
Schedule your personalized, risk-free demo
Join social media’s most memorable brands in healthcare, biotech, and pharma by signing up for Hootsuite. Start with a risk-free demo now.