See the absolute best time to post on social media. No more guessing.
Catapult your growth by publishing content when your followers are hankering for it. Hootsuite crunches the numbers and tells you the perfect time to post on every platform to reach your exact audience.
I struggled when trying to decide the best time to post, but Hootsuite solved the problem with an easy-to-use system.The easiest hack for reaching more people and boosting engagement
No more spreadsheets or stabbing in the dark. Hootsuite uses your own historical performance data to show when your posts are most likely to get the most action.
See the best time to post based on your actual audience
See a custom heatmap showing when the biggest portion of your audience is online on each platform. See the best time to post on Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.
See the best time to post based on your goals
Hootsuite calculates the exact best time to post for extending your reach, building brand awareness, or increasing engagement.
Schedule at the best time in one click
Get your recommended post times in the Composer window as you’re writing your content (or having our social media AI writer do it for you). Then click “schedule” and kick back.
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Free social media resources
Best time to post on social media: Original research
Get details on the best time to post on social media right now. We update this post regularly with the latest data.
The best time to post on Instagram for 11 industries
We analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram.
The best time to post on LinkedIn: New data for 8 industries
Is there a universal best time to post on LinkedIn? Find out and help your posts reach more people every time.
Frequently Asked Questions
The ideal posting time depends on your audience, the network, and the specific type of content you plan to post. Use a social media performance tool like Hootsuite to gather user behavior, audience data, and your own performance history to determine the perfect posting time for your brand and target audience.
For general guidelines on the best days and times to post, be sure to read our blog post on when to post on social media. We’re constantly updating our research to include the latest information.
Hootsuite uses your last 30 days of social media results to determine the optimal days and times to post. Specifically, it takes into account your historical average impressions, engagement rate, link clicks, comments, and more to calculate when you’re most likely to get the most eyes on your post. It also determines your ideal post times by when your fans and followers are online.
You can see suggestions for the best times to post on TikTok, Facebook, Twitter (X), Instagram, LinkedIn, Pinterest, and YouTube accounts within Hootsuite Analytics. As you’re drafting content, you’ll also see recommended times to post so you can schedule right when you’re done creating.
Of course! Hootsuite lets you put your entire social media strategy on autopilot. Schedule posts at the best time today, tomorrow, or anytime in the future.
There are two quick ways to see your ideal posting times within the Hootsuite dashboard.
Go to Hootsuite Analytics and tap on “best time to publish.” From there, select your preferred network to see a heatmap showing when the most followers are online.
You can also see recommended post times in Hootsuite Composer. From the Hootsuite Composer post window, tap “schedule for later” and then “see recommended times."
See the best time to post right now with a free trial of Hootsuite
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