Save time and boost engagement with the smartest AI writer for social media
Meet OwlyWriter AI, the tool that makes posting on social media quick and easy. Instantly generate captions and get engaging post ideas for every network.
Writing your own social media captions is so last century
Hootsuite’s AI writer takes time-consuming tasks off your plate so you have time for more important stuff (like ramping up your social stats in Hootsuite Analytics).
Write captions lightning-fast
Generate captions for social media faster than you can say “thanks, Owly.” Plus, test which ad copy works best by having AI create variations for your paid social posts.
Generate posts based on the latest trends
Browse trending topics in your industry and then have AI craft the perfect post in seconds. Edit, adjust tone, and optimize with AI-powered hashtag suggestions.
Get a constant stream of post ideas
OwlyWriter AI is a powerful social media post generator that keeps your content calendar full and your audience engaged. No more brainstorming required.
AI content creation tools built by the best in the business
We trained OwlyWriter AI how to write seriously scroll-stopping posts so you don’t have to.
Know what you want to post but need help writing it? Give OwlyWriter AI a prompt and it will create engaging captions optimized for the network you select.
Have AI rework your best-performing posts so they work for you again and again. That means a boost in engagement, reach, and followers — without the extra work.
Your content may have been written with a robot’s help, but that doesn’t mean it should sound robotic. Select your preferred tone so every post matches your brand voice.
Give every post a second pair of eyes. OwlyWriter double-checks your spelling and grammar, updates your tone of voice, and helps optimize the length of your copy.
Learn how to use OwlyWriter AI in less than a minute
Write captions, ad copy, hashtags, and get genius post ideas faster than ever. Here's how.
OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I’ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don’t know how I lived so long without it.Save time, boost sales, and improve performance with the best social media AI writer
OwlyWriter AI is so much more than just a caption generator. It’s a time-saving, performance-boosting AI content creation tool that helps you reach your goals faster.
Fill your content calendar in less time, with less effort
Generate captions from scratch, from a URL, or based on a list of upcoming holidays. Then bring your posts to life with eye-catching Canva templates. And forget manually posting. With Hootsuite, you can schedule your posts to go live when you know they’ll get the most engagement.
Find the words that get your audience to take action
Increase conversions, sales, and revenue from your social media posts. Instantly generate variations as you compose ad copy so you can test what works and get winning results every time. Plus, craft compelling copy using proven copywriting formulas.
See which content works — and which needs work
Track the performance of every post on every network with Hootsuite Analytics. Monitor hundreds of stats — engagement rate, reach, impressions, likes, saves, video views, and so much more — to see how your posts perform.
Stay compliant and protect your brand
Don’t worry, OwlyWriter AI will never post on your behalf. You’ll always get the chance to review and edit your content first. Plus, it integrates seamlessly with the approval workflows you’ve already set up.
More time-saving AI tools built into Hootsuite
Hootsuite is the ultimate AI tool for social media. Not only will it do the writing for you, but it'll also help you automate social media scheduling, messaging, social listening, and more.
AI-powered hashtag generator
Get more eyes on your content with Hootsuite’s AI hashtag generator. It automatically gives you relevant hashtags based on your post’s caption and image.
Automatic post
scheduling
Schedule your posts to go live anytime, even if you're off the clock. Hootsuite analyzes your top-performing posts and other signals to come up with the best time to post.
Inbox
automations
With Hootsuite Advanced Inbox*, you can set up inbox automations like auto-responses and auto-assignments to slash your team’s response times in half.
AI-powered
social listening
Hootsuite Listening uses Blue Silk™ AI to analyze millions of online conversations. Then it condenses them into clear, insightful summaries in an easy-to-read format.
Generative AI
chatbot
Automate up to 80% of your messaging needs with an AI chatbot* for social media and your website. Our chatbot is multilingual and chats like a real person.
AI integrations
and tools
Customize your Hootsuite dashboard with paid and free AI integrations to help you write, create, and discover content. Add Dall-E, Lately AI, Open AI, Engage AI, and more.
*Available with Hootsuite Enterprise plans
Free AI tools and resources
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Frequently Asked Questions
OwlyWriter AI is powered by artificial intelligence (AI). It uses an AI-powered chatbot with GPT technology. GPT is designed to deliver human-like responses to inputs given by humans. It learned how to do this much like we humans did — by reading, listening to, and replicating existing text.
Never! OwlyWriter AI won’t publish your content automatically. You always have a chance to review and edit it first — you’re the boss.
Oh, and don’t worry about OwlyWriter AI getting in the way of your approval process. It integrates with the Hootsuite approval workflows you’ve already set up so you can be sure that all AI-generated posts are on-brand before they are published.
OwlyWriter AI is more than a GPT plugin. Hootsuite was the first social media management platform and is still no. 1 among social media managers. Our AI content creation tools layer in years of social media expertise to help address the unique challenge of coming up with and creating compelling posts on social media.
Unlike other social media AI tools, OwlyWriter AI requires only a minimal amount of text to get started. Give it a simple prompt and get specific copywriting formulas for each network or winning post ideas. OwlyWriter AI also knows what holidays are coming up and can help you create festive and timely content.
OwlyWriter can do a lot more than write social media captions and generate content ideas. It can craft compelling copy for other marketing channels, including paid social media and even your website.
OwlyWriter AI provides a variety of copywriting formulas that can help you boost conversions and engagement — whether you’re writing for social media or a landing page. Some of OwlyWriter AI’s copywriting formulas include HOOK (Headline, Offer, Unique angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What’s In It For Me), and AIDA (Attention, Interest, Desire, Action). These formulas help boost engagement and conversions.
It can even help you come up with content ideas for your website or blog. Simply select “Get Inspired” from OwlyWriter’s list of prompts and you’ll be presented with an endless list of content ideas you can use for whatever channel you like.
OwlyWriter AI works seamlessly alongside existing compliance tools in Hootsuite, so you don’t have to worry about compromising your brand’s reputation or adding risk.
If you'd like to ensure an additional layer of security, be sure to inquire about our Proofpoint compliance integration. It's available as an add-on to Hootsuite Enterprise.
Just like everything else you post through Hootsuite (using the Proofpoint plugin), the compliance check for your AI-generated content happens right in Composer. That way, the content you publish always meets your compliance requirements. And it works perfectly with Hootsuite’s built-in approval workflows, too.
Yep! All Hootsuite customers can use OwlyWriter AI as part of their plans. You get access to the best content generator for social media as soon as you sign up for Hootsuite.
You’ll need to sign up for Hootsuite to fully experience OwlyWriter AI. It’s available to all Hootsuite customers and anyone on a trial. But Hootsuite also has released a library of free tools for social media managers, including a fun Instagram caption generator to help you create quick copy for your posts.
Hand off the hard work with a free trial of Hootsuite
See for yourself how AI-powered content creation can save you time and step up your strategy. Give it a try now with a free trial of Hootsuite.