Save time and boost engagement with the smartest AI writer for social media 

Never! OwlyWriter AI won’t publish your content automatically. You always have a chance to review and edit it first — you’re the boss.

Oh, and don’t worry about OwlyWriter AI getting in the way of your approval process. It integrates with the Hootsuite approval workflows you’ve already set up so you can be sure that all AI-generated posts are on-brand before they are published.

OwlyWriter AI is more than a GPT plugin. Hootsuite was the first social media management platform and is still no. 1 among social media managers. Our AI content creation tools layer in years of social media expertise to help address the unique challenge of coming up with and creating compelling posts on social media.

Unlike other social media AI tools, OwlyWriter AI requires only a minimal amount of text to get started. Give it a simple prompt and get specific copywriting formulas for each network or winning post ideas. OwlyWriter AI also knows what holidays are coming up and can help you create festive and timely content.

OwlyWriter can do a lot more than write social media captions and generate content ideas. It can craft compelling copy for other marketing channels, including paid social media and even your website.

OwlyWriter AI provides a variety of copywriting formulas that can help you boost conversions and engagement — whether you’re writing for social media or a landing page. Some of OwlyWriter AI’s copywriting formulas include HOOK (Headline, Offer, Unique angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What’s In It For Me), and AIDA (Attention, Interest, Desire, Action). These formulas help boost engagement and conversions.

It can even help you come up with content ideas for your website or blog. Simply select “Get Inspired” from OwlyWriter’s list of prompts and you’ll be presented with an endless list of content ideas you can use for whatever channel you like.

OwlyWriter AI works seamlessly alongside existing compliance tools in Hootsuite, so you don’t have to worry about compromising your brand’s reputation or adding risk. 

If you'd like to ensure an additional layer of security, be sure to inquire about our Proofpoint compliance integration. It's available as an add-on to Hootsuite Enterprise.

Just like everything else you post through Hootsuite (using the Proofpoint plugin), the compliance check for your AI-generated content happens right in Composer. That way, the content you publish always meets your compliance requirements. And it works perfectly with Hootsuite’s built-in approval workflows, too.

Yep! All Hootsuite customers can use OwlyWriter AI and OwlyGPT as part of their plans. You get access to the best content generator for social media as soon as you sign up for Hootsuite.

You’ll need to sign up for Hootsuite to fully experience OwlyWriter AI. It’s available to all Hootsuite customers and anyone on a trial. But Hootsuite also has released a library of free tools for social media managers, including a fun Instagram caption generator to help you create quick copy for your posts.

OwlyGPT is an AI-powered social media assistant that’s only available within the Hootsuite dashboard. 

Just like OwlyWriter, it's built to create content quickly. But OwlyGPT does so much more. It can help you sharpen your engagement strategies, dig deep into audience demographics, even provide insights on your competitors.

Unlike other AI assistants, OwlyGPT is trained on social conversations that are happening in real-time. Plus, it adapts to your brand and tone of voice.