Product Updates

New features, fixes, and other improvements to help you get the most out of Hootsuite
September 29, 2022
New
Hootsuite Dashboard
Grammarly is now available in Composer

Check English grammar and spelling with Grammarly and publish with confidence knowing your writing is mistake-free. Grammarly in Composer also currently gives advanced suggestions, like tone detection, to make your writing better. Learn more about Grammarly in Composer.

September 29, 2022
New
Hootsuite Dashboard
Renaming "Publisher" and "Planner"

Previously known as “Publisher,” is now called “Planner”. Previously known as “Planner,” is now “Calendar”.

New
Hootsuite Dashboard
Canva is available in Composer!

Create thumb-stopping visuals for all your social networks with Canva right in Composer. Canva templates make it easy to create content that stands out. Learn more about Canva in Composer.



September 7, 2022
New
Hootsuite Dashboard
Create content faster with fresh updates to Composer

Now you can upload different images and videos to each social network - while creating one post. Moreover customize an image on a per network basis with the image editor. Take full control of your social presence. Learn more about the new Composer here


August 3, 2022
New
Hootsuite Social Ads
Advanced Audience in Social Advertising

Automatically sync your CRM data into Facebook or Instagram using Hootsuite’s Advanced Audience feature and better target your existing or lookalike customers with your ads. Available for users of Salesforce, Hubspot, Marketo, Mailchimp and Dynamics. Learn more here. 

New
Hootsuite Dashboard
Schedule and publish Instagram Reels

Schedule, publish, analyze, and moderate Reels straight from your dashboard—so you can maximize your Instagram while minimizing your workload.

July 12, 2022
Fixed
Hootsuite Dashboard
Warnings added when sending SRT files to LinkedIn

We’ve added clearer messaging when attempting to send videos to LinkedIn with attached SRT files. (LinkedIn does not support captions found in the SRT file.)

July 11, 2022
Fixed
Hootsuite Amplify
Duplicate “Send To Amplify” icon in Hootsuite Streams

We’ve resolved an issue that was causing a duplicate Send To Amplify option to appear in Hootsuite Streams when selecting More Options.

July 10, 2022
New
Hootsuite Dashboard
Add notes in Reports

Add short notes in your reports to share or export to add additional context behind the data you’re reporting.

July 6, 2022
Fixed
Hootsuite Dashboard
Performance issues with Bulk Composer

Our developers have resolved an issue that was causing the dashboard to become unresponsive when using our Bulk Composer options.

New
Hootsuite Amplify
Admin settings in topic management

Amplify admins can now perform the following tasks related to topic management:

  • Create, edit and delete topics

  • Manage member and team subscriptions to topics

  • Manage member permissions within topics

  • See topic info at a glance including topic name, topic  type, active post count (new data that wasn’t previously available) and subscriber count

New
Hootsuite Insights
Export individual dashboard components

Save time by exporting your mentions from individual dashboard components in either CSV or visual format.

Fixed
Hootsuite Dashboard
Image editor cropping Issues

Our developers have resolved an issue that was causing our image editing tool to apply incorrect aspect ratios when selecting a cropping preset.

New
Hootsuite Dashboard
Track ROI within Hootsuite Analytics

 Customers can now track ROI directly in Hootsuite Analytics for organic and paid (new) accounts, instead of switching between Analytics and Impact.

June 20, 2022
New
Hootsuite Dashboard
Instagram Commerce product tagging

Add commerce product tags to Instagram feed posts and videos to support e-commerce shopping.

June 7, 2022
Fixed
Hootsuite Dashboard
Auto-Scheduler Options Were Not Saving As Expected

Our Amplify Team has resolved an issue that was causing Auto-Scheduler options to revert automatically, instead of saving as expected.

May 26, 2022
New
Hootsuite Dashboard
TikTok is now available on Hootsuite!

TikTok is now available in Hootsuite: Schedule TikTok videos, moderate comments, and track analytics—all within the Hootsuite platform.

May 20, 2022
Improved
Hootsuite Amplify
Manage your Amplify and Microsoft Teams content more efficiently

We've refreshed your Amplify and MS Teams content experience! Now you can personalize, schedule and share your posts via MS Teams Groups. Download the app here.

May 4, 2022
New
Hootsuite Dashboard
Export your mentions list visually

Save time by exporting your Mentions panel view in a visual format, while  including both qualitative and quantitative data in your reports.

April 20, 2022
New
Hootsuite Insights
Direct publishing for Instagram carousel posts

You asked for it, and we delivered! Publish your Instagram carousel posts right from Hootsuite—no more push notifications. 


April 13, 2022
New
Hootsuite Dashboard
Instagram Boost Now Available

Boost your top-performing Instagram posts to reach more people—right from Hootsuite! Learn more here.

April 5, 2022
New
Hootsuite Amplify
Amplify app for Slack

You asked, we delivered! Our new Amplify app for Slack lets your employee advocates and social sellers view, filter, and share Amplify content, right in Slack. Have your admin install it into your Slack workspace to make it available for all your employee advocates. 

New
Hootsuite Social Ads
Ad account overview widget

Quickly view your ad account metadata, status and main spending metric with the new ad account widget.

New
Hootsuite Dashboard
Global Filtering Reports

Filter all your Analytic reports using a unified drawer for filters. This filter drawer will support filters from all of the data providers in Hootsuite Analytics, and also lets you view all of the selected filters by Instagram tags.

New
Hootsuite Amplify
See scheduled posts in Amplify

Can’t remember if you scheduled a post in Amplify? Now you can find scheduled posts In your custom scheduling options.

New
Hootsuite Mobile App
Link settings in Mobile Composer

Now you can apply link settings while composing messages on the Hootsuite mobile app. For all plans that have access to the ow.ly shortener, Business and Enterprise users can set up link presents on desktop that will be available in the mobile Composer.

Improved
Hootsuite Dashboard
Find new apps in Streams

During the new board setup process, you’ll now see three featured apps that you  can install directly from Streams.

March 22, 2022
Fixed
Hootsuite Insights
Data missing from Facebook Fans metric

We’ve fixed an issue that was causing the Facebook Fans metric to appear empty.

March 14, 2022
Fixed
Hootsuite Dashboard
Blank screen when assigning messages

We’ve resolved an issue that was causing a blank screen to appear when attempting to assign messages to team members.

New
Hootsuite Dashboard
“Send Now” posts in Planner

Planner now shows your “send now” posts in addition to scheduled posts, making it easier to see all posts you’ve sent. (Available for both Hootsuite Dashboard and Planner)

March 2, 2022
New
Hootsuite Dashboard
Word cloud visualization

See your data in a new way with word cloud visualization in Analytics.

New
Hootsuite Social Ads
Target behaviors and demographics on Facebook and LinkedIn

Use all the detailed targeting options available natively on Facebook—now in Hootsuite. Select the Behaviors and Demographics options in addition to Interests and use detailed targeting options to include and exclude people from your target audience.

New
Hootsuite Social Ads
LinkedIn lead generation ad campaigns

Publish lead generation ad campaigns on LinkedIn right from Hootsuite—no need to switch to LinkedIn Ads Manager.

Improved
Hootsuite Social Ads
Filter for paid ads in Planner

You can now use the Post Status filter in Planner to filter by ads, along with all the unique statuses an ad can be in.

New
Hootsuite Dashboard
New homepage with Social Score

We’ve created a brand-new homepage for Professional users with improved navigation, new help and resources, and a Social Score that shows you a daily snapshot of your social media performance based on posting and engagement data. See how you compare to other businesses like yours and gain personalized recommendations to increase your score and reach the top percentile of growing businesses!

February 15, 2022
Improved
Hootsuite Social Ads
Enhanced Ads Planner side panel for Social Ads

When managing ad campaigns in Planner, you can now pause or resume your ad campaigns in the side panel. We’ve also added performance metrics to the side panel to help you see how your campaign is performing in one glance.

Improved
Hootsuite Amplify
New welcome email template

A new Amplify welcome email supports the launch of the new Amplify mobile experience inside the Hootsuite app by instructing users on mobile to download the Hootsuite app (instead of the current standalone Amplify app). 

Fixed
Hootsuite Dashboard
Some links causing crashes within Composer

We’ve fixed an issue that was causing the Hootsuite Composer to crash after entering some URLs.

Improved
Hootsuite Dashboard
Twitter Advanced Search in Streams

We’ve added a brand-new Stream type—Twitter Advanced Search—that makes it far easier to perform advanced Twitter search queries. Take it for a spin to listen to what people are saying about your brand or competitors, or to find other opportunities to engage with your audience.

New
Hootsuite Social Ads
Improved ad placements selection for Facebook and Instagram

When managing Facebook and Instagram ads, you can now specify whether you want to use automatic placements or select the placements manually.

New
Hootsuite Amplify
Amplify workflow improvements

When an Amplify admin composes a message for multiple networks and then selects Send to Amplify, a message now informs them that their post will display initial content only.

New
Hootsuite Dashboard
Paid updates for Synaptive apps now available in Streams

We’ve made it easier to add additional accounts to the following apps right from the dashboard (previously, customers had to contact our development partner Synaptive): 

  • Adview

  • oneclick.bio

  • Panoramiq Insights

  • Panoramiq Multiview

  • Pendulum

  • Autopublisher

February 14, 2022
Fixed
Hootsuite Mobile App
Missing mobile notifications

We’ve fixed an issue that was causing some post notifications to not be sent out as expected.

February 2, 2022
New
Hootsuite Dashboard
Twitter Advanced Search

Advanced search allows users to tailor their Twitter search results in a powerful way. By combining different fields and filters, customers can listen to what people are saying about their brand or competitors, and focus in on other opportunities to engage with their audience.

January 20, 2022
Fixed
Hootsuite Dashboard
More Options within Interaction History

Our developers have resolved an issue that was causing the “more options” icon within interaction history to be non-responsive. This icon, noted by 3 dots, will now bring up more options to do with the corresponding user and their interactions.

January 14, 2022
Improved
Hootsuite Mobile App
Find your drafts and post easier in Publisher

We’ve fixed an issue with scheduling for Twitter secured profiles and an issue that was preventing users from downgrading their accounts. We also fixed a "no internet connection" banner that was appearing in notifications.

January 11, 2022
Fixed
Hootsuite Impact
Enabling both Push and Email notifications when publishing to Amplify

We’ve resolved an issue that was causing newly published Amplify posts to only trigger either Push or Email notifications. You can now enable both types of notifications.

January 10, 2022
Fixed
Hootsuite Dashboard
Unable to edit Instagram drafts

We’ve fixed an issue that was causing some Instagram drafts, which contained only an image, to be uneditable.

January 6, 2022
New
Hootsuite Dashboard
New monthly view in Planner

See your content plan for the month with a new monthly view in Planner.

New
Hootsuite Social Ads
Publish multiple ads

You can now test different variations of your ads with just one click: Simply select the New ad button to create new variations of the same ad, or create multiple new ads from scratch. Facebook shows the ads to your audience, and automatically optimizes for the ad that performs best.