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2018 Social Media Trends Report for Financial Services and Insurance

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

Whether looking for a new financial advisor on LinkedIn or using Facebook Messenger to send a digital payment, social media behaviors will continue to evolve in 2018.

Download the report and learn:

  • The changing digital habits of financial consumers

  • The impact of fintech and new data regulations

  • Key content strategies in the financial sector

  • The digital habits of baby boomers

  • How the financial sector will use social networks in 2018

Our aim in this report is to provide a comprehensive overview of the social landscape in 2018, covering topics such as employee advocacy, social advertising, new data regulations, and the shifting digital behaviors of today’s financial consumer.

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