Demystifying Social ROI
A brief guide for CMOs
It’s a myth that you can’t prove social media’s impact on revenue.
At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.
In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.
By the end, you’ll learn:
Why social teams struggle to prove ROI
How to build your organization’s measurement framework
New ways to extend the value of social across the customer lifecycle
Real-world examples from eHarmony, Unilever, AccorHotels, and Grupo Expansión
New data on how CMOs are measuring the ROI of social.
As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.
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