Stop chasing trends. Start catching them early.

Traditional social listening typically starts with topics, brands, keywords, or categories you already know you want to monitor. Trends Research goes beyond those predefined searches to surface emerging and adjacent signals automatically, helping teams discover opportunities they may not have known to look for.

Trend research can inform consumer research, product innovation, brand strategy, content planning, campaigns, competitive intelligence, and other strategic decisions. Lumen Trends Research helps teams find emerging shifts and gather evidence to decide whether to act, continue monitoring, or pass.

Yes. You can save relevant trends and track them over time in a custom dashboard with key metrics and whitespace opportunities. You can also take trends deeper into Lumen's broader listening and analytics ecosystem.

From cultural events and product launches to trending influencers, audio memes, and emerging themes, Lumen by Talkwalker shows you everything that’s gaining momentum. This makes it a powerful trend research tool for understanding what’s trending across channels.

Lumen detects a wide range of trend types, including social media topics, events, people, viral hashtags, sentiment shifts, influencer-driven conversations, and visual trends such as logos or objects appearing in images and videos. 

The platform can even monitor trending sounds and audio memes, especially on platforms like TikTok and Instagram Reels, by tracking associated hashtags, mentions, and content performance. This ensures you stay on top of audio-driven trends that are increasingly shaping social conversations.

Trends Research analyzes social data for meaningful patterns and emerging signals, helping teams identify trends and sub-trends and investigate their momentum, sentiment, context, and supporting conversations.

The platform uses Lumen’s AI-powered analytics for social media trend monitoring, tracking spikes in mentions, keywords, hashtags, and sentiment in real time.

It analyzes conversations across more than 30 social media networks and 150 million websites, then uses influencer mapping and conversation clustering to reveal who and what is driving each trend.

With predictive insights, forecast visualizations, and proactive alerts, you can plan content, campaigns, and product moves before trends peak and position your brand ahead of the curve.

Trends are detected in real time, with dashboards and alerts updating as soon as new data is collected. This enables fast awareness and response, making the platform an effective trend research tool for teams that need to act quickly.

Absolutely. Lumen enables you to configure highly customizable alerts for the trends and topics that matter most to your brand. You can set up notifications for sudden spikes in conversation volume, significant sentiment shifts, or the appearance of new keywords and hashtags.

These alerts are delivered in real time, ensuring you’re immediately informed of critical changes in the social landscape. This proactive approach allows your team to respond quickly to opportunities or potential risks, maintain a pulse on audience sentiment, and stay ahead of competitors through continuous social media trend monitoring.

By using social media trend monitoring to understand what’s gaining traction with your audience, you can create timely, relevant content, refine messaging, and engage with emerging conversations to boost relevance and engagement.

Trend insights can be used to guide content planning, campaign development, influencer partnerships, and even product innovation. By acting on predictive analytics and early trend signals, you can proactively shape your brand’s strategy and stay ahead of market shifts.

Yes. Trends Research lets you ask questions in plain language, browse pre-loaded categories, and use recommended prompts. It can also generate Boolean queries from trends you discover so you can refine and save them for deeper research.