A glimpse into the future of financial services on social

See the latest data and discover the top social media trends specific to the financial services industry.

A strategy you can bank on

How do financial services organizations feel about AI? Can they *finally* crack the code on ROI confidence? What are the industry’s booming social tactics and biggest causes of concern?

Get the answers to all these questions (plus in-depth how-to’s and industry inspo) in our Read our Social Trends 2024 in Financial Services report.

What you’ll learn

AI’s future role in finance social teams
The strongest (and shakiest) social platforms for financial services
How entertainment can boost the bottom line (even for finance orgs)
The rise of “finfluencers”
Navigating compliance and brand safety

Share this resource

Please complete this form for your free resource

* indicates required fields

Related Resources

Free report: See what’s trending in Apple and iOS right now Discover what social and media conversations from November 5 to November 12 reveal about the five signals moving fastest across Apple and iOS, as they emerge.

A smiling man in a blue shirt holds a phone, surrounded by analytics dashboards showing engagement, sentiment, and trends research data.

Research & Trends

Free report: See what’s trending in Apple and iOS right now

Discover what social and media conversations from November 5 to November 12 reveal about the five signals moving fastest across Apple and iOS, as they emerge.

Can a financial brand outperform the industry by turning social into a growth engine? Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.

A smiling professional woman wearing glasses and a business suit is seated at a laptop. The image is overlaid with a data box showing 5.26% engagement rate, the logo for Johnson Financial Group, and a red and white 3D rocket icon, illustrating strong digital performance.

Case Studies

Can a financial brand outperform the industry by turning social into a growth engine?

Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.

Consumer intelligence snacking report: The trends shaping the future of snacking Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.

A hand reaching into a blue-rimmed bowl filled with golden mini pretzels against a bold red background.

Research & Trends

Consumer intelligence snacking report: The trends shaping the future of snacking

Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.

Social Media Trends 2026 Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.

Three overlapping business reports titled "Social Media Trends" with red and blue gradient design on a red background

Research & Trends

Social Media Trends 2026

Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.

How can a global hospitality leader scale a unified social strategy across 250+ accounts? Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.

Image for a Barceló Hotel Group case study, showing a woman in a straw hat relaxing in a pool with a floating tray of fruit and breakfast. An overlay states "46% new followers" and includes a small rocket icon.

Case Studies

How can a global hospitality leader scale a unified social strategy across 250+ accounts?

Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.