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The ROI of Social Media

How to measure and prove the value of your investment

Discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results.

Sound familiar?

Turning gut feelings into indisputable data is a challenge all good social marketers face.

To confidently prove the connection between social media activities and an organization's financial goals, you need:

  1. A new definition for the “ROI of social media.”

  2. A measurement framework that fits your unique organization.

  3. A platform that can help you turn hard data into actionable insights.

This guide will give you all three. You’ll learn how to contextually define the ROI of social media, choose the best metrics to measure, and prove success in a way that speaks to your entire organization.

Ready to redefine how your organization perceives the value of social media? Download our guide to the ROI of social media now.

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