Free social media tools to help you grow online

Hootsuite’s free tools are a collection of handy-dandy time-savers that will make your life easier and help you get better results on social media. From AI content generators to engagement rate calculators, they’re the back-pocket hacks that’ll help you shine online with less effort.

Here you’ll find free AI tools that will take one of the most laborious tasks off your plate — writing. They can generate social media captions and hashtags, come up with post ideas, and even write your social media bios for you. It’s like an extra set of helping hands for crafting, planning, and optimizing your posts so they go further on social.

We’re always rolling out free social media management tools, so make sure to bookmark this page (or keep it open in your browser tab for the rest of time — we won’t judge).

Unfortunately, we can only give you a sneak peek of Hootsuite’s full tool capabilities on this page. To unveil the real potential of what Hootsuite can do for your brand, you’ll want to sign up for a free trial of Hootsuite. Within the Hootsuite platform, you get unlimited AI writing and content ideas, so you can spend more time on what matters more (scrolling TikTok for “ideas,” maybe?).

Each free social media tool is powered by its own magic formula. In some cases, that magic formula is AI. Specifically, many of our free tools use the latest version of the natural language processing chatbot ChatGPT. 

ChatGPT understands human inputs and is capable of coming up with really impressive, human-like responses, which makes it great for helping you write, brainstorm, and strategize.

AI is great and all, but it works best in conjunction with humans. The truth is that the real secret sauce behind these free tools is our nearly two decades of social media expertise. Many of our social media tools were developed with the help of the best social media pros in the business. 

For example, our engagement rate calculator uses a custom formula developed by our in-house social pros. They know social media metrics inside and out, so it only makes sense that they infuse our tools with their social know-how so you can benefit, too.

You’ve just discovered your new social media secret weapon, but the Hootsuite platform is the ultimate social media tool. It brings unlimited AI writing and content ideas to one tab alongside scheduling, analytics, inbox management, and social listening. (That’s why social pros rate Hootsuite the no. 1 social media management tool, by the way).

You can get a free trial of Hootsuite right now to bring all your favorite social media management tools to one convenient dashboard. Plus, when you sign up for Hootsuite, you’ll never have to write your own posts again. There’s no limit to the number of captions and ideas you can generate with Hootsuite’s OwlyWriter AI. So go ahead and let the robots take care of it for you.