Build a social-first campus with the no. 1 social media management tool for education
Hootsuite helps campuses connect with students, alumni, and staff — all from one secure platform. Engage audiences, elevate your school’s reputation, and create a modern student experience that builds lifelong loyalty.
Lead your institution with confidence on social and beyond
Hootsuite simplifies social media management for education, helping universities protect their reputation, measure impact, and engage their communities from one unified platform.
With Hootsuite, you can tap into 150 million data sources across 187 languages to discover what students, alumni, and the public are saying in real-time. Then you can use those insights to craft content that engages your community.
Safeguard your brand with real-time social listening. Detect issues before they escalate, track sentiment, and respond swiftly to student and public concerns — so your institution remains trusted, transparent, and respected.
Show the real impact of your social media efforts. Hootsuite connects social performance to measurable outcomes like applications, enrollment, event participation, and alumni giving so leadership sees the results that matter most.
Manage your entire university’s social presence from one secure dashboard. Plan, schedule, and publish at the best times for engagement, empower teams to collaborate efficiently, and maintain a consistent voice across every channel.
On a daily basis, we’ll look out for what our students are saying online and spark genuine, one-to-one conversations with them. That one interaction could mean the difference between that student choosing us over another university — from a commercial point of view, that’s a potential £27,000.
Veja seu boletim de mídias sociais
Você desistiu das redes sociais ou é um aluno de alto engajamento? Descubra agora mesmo onde você se enquadra na escala de maturidade de mídias sociais (e receba um plano para melhorar).
Attract students, save time, and protect and grow your brand
Harness the power of AI, analytics, and advocacy to turn every insight into action. Hootsuite for higher education helps your institution predict trends, outpace competitors, and inspire your campus community to share your story.
Turn insights into engaging content instantly with AI
OwlyGPT transforms your data into creative storytelling. Use real-time listening insights to generate images, captions, and responses that resonate with students, faculty, and alumni. No more guessing what works — OwlyGPT helps you craft relevant, timely messages backed by live audience intelligence.
Gain an edge over other institutions
Conduct deep competitive analysis, tracking how peer institutions perform on social media in real time. Benchmark audience growth, share of voice, sentiment, and engagement across networks, and uncover the topics and campaigns driving their success. Plus, generate competitive insight reports instantly.
Predict what matters most to your audience
Use real-time social listening insights to understand what future students care about — from campus life to career outcomes — and tailor your campaigns accordingly. With predictive forecasting, sentiment analysis, and AI-powered trend detection, Hootsuite helps you see what’s next and stay two steps ahead.
Manage communications effectively — even during a crisis
Bring every student, parent, and alumni message into one inbox. Hootsuite helps you respond faster, pause publishing in a crisis, and keep your community informed and engaged. Plus, you can track and address crises and misinformation in real-time to ensure every situation is under control.
Turn your staff and alumni into your strongest social advocates
With Hootsuite Amplify, faculty, staff, and alumni can easily share pre-approved content that showcases your institution’s achievements and values. From promoting events to celebrating student success, Amplify empowers your community to extend its reach authentically.
All the tools you need to engage students and streamline your workflow
Publishing pause
In the event of a crisis or big sentiment shift, instantly pause all publishing and scheduled content with one click.
Automated inbox
Reduce response times with a single inbox featuring auto-responders, suggested saved replies, and language detection.
Approval workflows
Set up automated, custom approval workflows so the right people can approve content faster.
Resources for education marketers
Social media for education: 2025 benchmarks + new data
Explore the latest education social media stats to see how your results stack up against industry averages.
Using social media in education: 10 can’t-miss tips
Social media in education? It’s surprisingly advantageous. Here are our top tips.
Free social media templates for education
This bundle includes free alumni outreach message templates, post ideas, a social media policy template, and more.
Trusted by top institutions
Perguntas frequentes
Com certeza. A Hootsuite ajuda a criar um calendário de conteúdo, agendar suas postagens para serem publicadas no momento perfeito e medir seu sucesso para você ver o que está funcionando e o que não está. Vem também com ferramentas de Social Listening que ajudam a ficar atento ao que os alunos e ex-alunos estão dizendo, para publicar as informações mais relevantes no momento certo e ficar à frente das tendências.
Com agendamento em massa e publicação em várias plataformas, você também pode automatizar o processo de postagem. Agende as postagens para serem publicadas no melhor momento de cada um de seus canais sociais. Em seguida, com o Hootsuite Analytics, monitore seu desempenho com facilidade e receba dicas personalizadas sobre como melhorar.
Estudos mostram que os alunos que usam a contas de mídias sociais universidades como recurso têm opiniões mais positivas sobre a escola. Apesar disso, apenas 11% dos estudantes dizem que é fácil encontrar informações sobre uma escola ou currículo nas mídias sociais. As mídias sociais no ensino superior são fundamentais para ajudar as instituições a atrair e reter alunos.
A Hootsuite comprovadamente ajuda as universidades a impulsionarem o alcance e o engajamento nas mídias sociais. As escolas podem aumentar as admissões com ferramentas que ajudam a criar conteúdo atraente de mídia social de ensino superior, interagir com alunos em potencial e medir os resultados de campanhas de recrutamento pagas e orgânicas.
O Hootsuite é inestimável quando o assunto é envolver os ex-alunos e aumentar o apoio. Preencha rapidamente seu calendário de conteúdo com postagens impactantes que incentivem sua comunidade a agir. Deixe que a IA do OwlyWriter gere ideias de postagens de engajamento de ex-alunos e chamadas à ação inspiradoras. E personalize rapidamente nossos modelos criados previamente com a marca da sua escola.
O Hootsuite Amplify é a melhor ferramenta para funcionários embaixadores da marca e engajamento de ex-alunos para escolas que desejam alcançar mais pessoas. Ele permite que você configure conteúdo aprovado e seguro para a marca para que os professores e funcionários compartilhem em seus canais pessoais de mídia social. Com o Amplify, é possível aumentar exponencialmente seu alcance e sua receita sem investir muito orçamento em anúncios pagos.
Sim. Crie anúncios no LinkedIn, Instagram e Facebook rapidamente com modelos atraentes e um gerador de legendas automatizado - tudo em um único painel. Transforme suas postagens de melhor desempenho em anúncios, visualize e meça os resultados e crie campanhas em um só lugar.
A Hootsuite vem equipada com ferramentas de publicidade em mídias sociais que ajudam você a impulsionar a conscientização da marca da sua instituição e atrair mais estudantes. Crie, gerencie e monitore anúncios em mídias sociais junto com seus posts orgânicos com a Hootsuite.
Bônus: quando você se inscrever agora, receberá automaticamente US$ 500 em créditos de anúncios para anunciar no LinkedIn.
Social media for universities is essential for attracting new students, increasing engagement, and strengthening reputation. Hootsuite helps colleges and universities plan, schedule, and analyze social campaigns that showcase their unique culture and values. With AI-powered tools like OwlyGPT, schools can create compelling content faster, and with advanced analytics, measure how social drives awareness, applications, and fundraising success.
Social media in higher education helps build authentic connections across the entire student lifecycle—from recruitment to alumni engagement. With Hootsuite, universities can manage all social channels in one place, respond to messages quickly, and monitor sentiment in real time. Tools like Talkwalker-powered listening reveal what students and alumni are talking about, while Hootsuite Amplify empowers your community to share their stories, boosting trust and belonging.
Managing social media for colleges can be complex — especially when multiple campuses, departments, and audiences are involved. Hootsuite simplifies higher ed social media management by bringing every account, message, and campaign into one unified dashboard. From bulk scheduling and content approvals to real-time crisis management, Hootsuite gives higher education teams the control and insight they need to stay consistent, compliant, and connected across every platform.
Book a risk-free demo to see for yourself how Hootsuite helps universities
See how Hootsuite helps colleges and universities connect, engage, and grow with confidence. Book a demo today and unlock the full power of Hootsuite for your institution.