Des tweets aux résultats
Les médias sociaux ont offert aux services publics de nouveaux moyens de collaborer plus efficacement et de réduire leurs coûts de fonctionnement. Toutefois, cette innovation n’est pas sans quelques difficultés.
Au début de l’ère sociale, les services publics pouvaient facilement suivre l'activité de leurs propres médias sociaux et atteindre les citoyens via quelques comptes Twitter ou pages Facebook.
Dans ce guide, vous découvrirez huit étapes que votre service public peut suivre pour mieux gérer la multiplication des comptes, préserver la sécurité des comptes de médias sociaux et offrir un service efficace aux citoyens.
Téléchargez notre guide, Des tweets aux résultats: 8 étapes pour élaborer une stratégie d'utilisation des médias sociaux innovante pour le service public, en définissant les actions spécifiques que votre organisation doit entreprendre pour utiliser les médias sociaux efficacement.
* indique les champs obligatoires
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Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
![Social Roi Ebook Resourcethumbnail](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16533_image%2Fa59b515c4b915c60ef0f590d8dda6cc7%2FSocialROI_ebook_resourcethumbnail.png&w=640&q=75)
Research & Trends
ROI des médias sociaux
![Definitive Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_12175_image%2F81b82c6747bb0416f1ada9ae5adea7ef%2Fdefinitive_guide.jpg&w=640&q=75)
Strategy & Tactics
Le Social Selling Démystifié
![Smtrends Thumbnail Health Care](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11507_image%2Fefc62d1163d2f57baeca2df39000c7aa%2FSMTrends_Thumbnail-HealthCare.png&w=640&q=75)
Strategy & Tactics
Social Media Trends Report for Health Care
![Smtrends Thumbnail Finserv](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11504_image%2F7a14a4b5d8a357462855385d00f1010f%2FSMTrends_Thumbnail-Finserv.png&w=640&q=75)
Les tendances sur les médias sociaux dans le secteur financier
![Baromètre Hootsuite 2015](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5108_image%2Fa943ab530e7e6e0cea27febe35ada7d8%2Fbarom_tre-hootsuite-2015.jpg&w=640&q=75)
Baromètre Hootsuite 2017
![Header Generating Leads With Sm](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4365_image%2F1193fda4a3d40d4e8498a174b43068a9%2Fheader-GeneratingLeadsWithSM.jpg&w=640&q=75)
Génération de leads sur les médias sociaux
![123](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18867_image%2F7d9cb1fded4e3879b1da0b02d15fa4e1%2F123.jpg&w=640&q=75)
Guide des Tendances Médias Sociaux 2017
![123](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18867_image%2F7d9cb1fded4e3879b1da0b02d15fa4e1%2F123.jpg&w=640&q=75)
Guide pratique : comment mesurer le ROI des médias sociaux
![Getting To Know Your Audience](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11761_image%2F8cd4c99a0e792884bee37fdd58eafee5%2Fgetting-to-know-your-audience.jpg&w=640&q=75)
Research & Trends
Etudier votre audience sur les médias sociaux
![Services Financiers](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5390_image%2Fb54d17c007e40c39eefaa75fd087de95%2Fservices-financiers.jpg&w=640&q=75)
Services financiers
![Social Video Strategy A Hootsuite Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
Guide sur la stratégie vidéo sur les réseaux sociaux
![Services Bancaires](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5393_image%2F0e4cb97714695a530ddbd43230969d53%2Fservices-bancaires.jpg&w=640&q=75)
Services bancaires
![En Route Vers L’Intelligence Sociale État Des Lieux De Votre Entreprise](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5371_image%2F66636067dc8baa375f6d3cdfe4ee9362%2Fen-route-vers-l_intelligence-sociale-_tat-des-lieux-de-votre-entreprise.jpg&w=640&q=75)
En route vers l’intelligence sociale:
![Influencer Marketing 101](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Les bases du marketing d'influence
![Modèle de stratégie d'utilisation des médias sociaux](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5282_image%2F7d89b8edb4766b226df312964d2bc8db%2Fsocial-media-strategy-template.jpg&w=640&q=75)
Strategy & Tactics
Modèle de stratégie d'utilisation des médias sociaux
![Social Media Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Publicité sur les médias sociaux
![Introduction To Social Networks](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5165_image%2F29358a391100a8c4c60e6fc234729d49%2Fintroduction-to-social-networks.jpg&w=640&q=75)
Introduction aux réseaux sociaux
![Baromètre Hootsuite 2015](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5108_image%2Fa943ab530e7e6e0cea27febe35ada7d8%2Fbarom_tre-hootsuite-2015.jpg&w=640&q=75)
Les Médias Sociaux et les Entreprises Françaises
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Guide de sécurité
![6 Essential Steps For Creating A Social Media Strategy](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Research & Trends
Guide de Stratégie d'utilisation des médias sociaux
![6 Essential Steps For Creating A Social Media Strategy](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Guide de Stratégie d'utilisation des médias sociaux
![Top 3 Social Media Resources](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5047_image%2Fb5d14039ad83f281ba8c2bf21e870795%2Ftop-3-social-media-resources.jpg&w=640&q=75)
Research & Trends
Les 3 meilleures ressources en médias sociaux
![From Tweets To Impact](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5018_image%2F51a2d1caddb32a7296ad482ae20bb542%2Ffrom-tweets-to-impact.jpg&w=640&q=75)
Strategy & Tactics
Des tweets aux résultats
![10 Tips For Running Your First Campaign](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
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Case Studies
Comment Spectrum Health utilise HIPAA tout en déployant les médias sociaux auprès de plus de 23 000 employés
![8 Social Media Tips For Financial Services](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4765_image%2F4dc9d5388bcd7374d541ebc00eb3d9a7%2F8-social-media-tips-for-financial-services.jpg&w=640&q=75)
Strategy & Tactics
Huit conseils sur les médias sociaux destinés aux services financiers
![Turning Insight Into Action The Journey To Social Media Intelligence](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4599_image%2Fc870e82dc549be9814ea22792dd3b0e4%2Fturning-insight-into-action-the-journey-to-social-media-intelligence.jpg&w=640&q=75)
Transformer les informations en actions
![Ensure Social Media Compliance Across Your Organization](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4629_image%2F148cc5f49d058bb16ab02aedac1fee77%2Fensure-social-media-compliance-across-your-organization.jpg&w=640&q=75)
Products & Services
Guide de conformité
![How To Manage Your Pending Posts](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![8 Tips For Social Business1](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
Huit conseils pour développer votre stratégie sur les médias sociaux
![Top Performers](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_26904_image%2Fed3cdb81d40c7ea364921a4e0d25a5f6%2FTop-Performers.png&w=640&q=75)
Comment créer une base d'abonnés sur les médias sociaux
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
Comment l'Université de Sydney démontre-t-elle la valeur des médias sociaux ?
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Toolkits
Boîte à outils pour faire germer de nouvelles idées pour vos médias sociaux
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
Comment une campagne de médias sociaux a renforcé l'image de marque de TransLink
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Case Studies
Comment l'université d'État de Géorgie a réussi à fonder une communauté mondiale d'ambassadeurs
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=640&q=75)
Case Studies
Comment Ochsner Health a touché de nouveaux publics sur les médias sociaux et a doublé son engagement
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Case Studies
Comment le British Museum a réussi à accroître de 126 % son taux d’engagement sur les médias sociaux
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Case Studies
Antalis : une entreprise leader sur les médias sociaux grâce à ses employés ambassadeurs
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Case Studies
Comment la société Amway a-t-elle transformé sa stratégie sur les médias sociaux et augmenté les revenus de ses campagnes de 500 % ?
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Case Studies
Marketo utilise Hootsuite pour attirer davantage de clients potentiels sérieux et maintenir un taux de satisfaction client de 93 %
![Carte d'aperçu d'une maquette de conception utilisant Canva](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
Plus de 50 modèles Canva gratuits pour vous aider à trouver l'inspiration
Case Studies
Antalis : une entreprise leader sur les médias sociaux grâce à ses employés ambassadeurs
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Case Studies
Comment une approche optimale des médias sociaux a permis à un orchestre d'augmenter de 82 % le nombre de ses abonnés sur les réseaux sociaux
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Case Studies
Comment Meliá est-elle devenue l'une des chaînes hôtelières les plus influentes sur les médias sociaux ?
![décoratif](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7rsww1jKV1tLlh3Pb8PuWD%2F6342287420990cc096eefd32e1f91428%2Ftrends2024-ed-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
Un aperçu de l'avenir de l'éducation sur les médias sociaux
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Case Studies
Comment l'université d'État de Géorgie a réussi à fonder une communauté mondiale d'ambassadeurs
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Case Studies
Comment Abou Dabi dynamise le tourisme grâce aux médias sociaux
![décoratif](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7IBbSeaazLGdlLJDKrrYML%2F32a345730bdec2a3fe69f11c3b32bc7b%2Ftrends2024-gov-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
Un aperçu de l'avenir des administrations sur les médias sociaux
![décoratif](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
Un aperçu de l'avenir des organisations à but non lucratif sur les médias sociaux
![décoratif](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics
12 vrais problèmes commerciaux que vous pouvez résoudre avec les médias sociaux
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Research & Trends
2022 Digital Trends Report
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Research & Trends
Un aperçu de l'avenir des services financiers sur les médias sociaux
![décoratif](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
Un aperçu de l'avenir des soins de santé sur les médias sociaux
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Case Studies
How Sodexo Universities builds meaningful connections with students
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Case Studies
Comment l'UNESCO a utilisé les médias sociaux pour sensibiliser le public aux crimes commis contre les journalistes
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Case Studies
Comment Nokia s'est servi des médias sociaux pour devenir la star du plus grand évènement au monde consacré à la technologie mobile
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Baromètre Hootsuite 2018—France
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Case Studies
SIX a automatisé des tâches liées à la cybersécurité afin de se protéger activement contre les menaces provenant des médias sociaux
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Case Studies