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Manage less, automate more with Hootsuite Professional

Automate repetitive tasks, uncover deeper insights, and create better content faster with the Hootsuite Professional plan.

What you get with Hootsuite Professional

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Manage unlimited social media accounts

Manage every social account from one place with no profile limits plus advanced publishing tools and automated workflows.

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Put repetitive work on autopilot

Automate replies, customer conversations, link tracking, post boosting, and more with AI-powered tools.

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Spot opportunities before competitors do

Monitor trends, track sentiment, benchmark competitors, and discover what’s driving results.

Hootsuite simplifie la gestion des médias sociaux. La possibilité de programmer les publications à l'avance me permet de gagner beaucoup de temps et de profiter pleinement de mes week-ends sans avoir à me soucier de nos réseaux sociaux.
Slade Meadows
Responsable du marketing numérique
Classic of Denton

Work smarter at every stage of the social media workflow

From content creation to customer care to competitive intelligence, Professional helps you automate more and uncover deeper insights.

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Create more content in less time

Generate captions with AI, automatically boost your best-performing posts, create custom-branded links, and manage unlimited social profiles from one Perch. Plan campaigns months in advance, bulk schedule content, and automate repetitive publishing tasks so you can focus on strategy instead of busywork.

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Turn your inbox into a growth engine

Respond faster with AI-powered smart replies, automated responses, and DM automations that handle routine customer conversations. Use Nest to build richer customer profiles, automate common workflows, and deliver better customer experiences with less manual effort.

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Spot opportunities before competitors do

Monitor brand mentions, track sentiment, discover trending topics, and forecast emerging conversations before they take off with Lumen. Search up to 30 days of social conversations, compare results, and use AI-powered summaries to quickly uncover what matters most.

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Measure what matters most

Track paid and organic performance across your social channels, benchmark against up to 20 competitors, and create customizable reports tailored to your goals. Schedule reports, export results, and uncover insights that help you make smarter marketing decisions.

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Work smarter with an AI teammate

Ask questions about your content, competitors, audience, performance, or social trends in plain English. Wisdom helps you uncover insights, summarize findings, identify opportunities, and recommend your next best move without digging through dashboards.

Simplify and automate social media

Generate replies, automate conversations, provide around-the-clock support, and uncover the trends and competitive insights that keep your brand ahead.

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Reply faster with AI

Respond to customers faster with AI-generated replies that help your team handle more conversations in less time.

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Auto-reply to common questions

Automatically answer common questions, greet new messages, and keep conversations moving even when you’re offline.

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Turn comments into customers

Automatically send DMs when users comment on your posts. Create personalized response flows and encourage users to take action.

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Stay a step ahead of competitors

See how your performance stacks up against up to 20 competitors. Track the engagement, posting activity, and results of competitors.

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Spot trends before they take off

Spot emerging conversations before they take off with AI-powered forecasting. Identify trends early, create more relevant content, and stay ahead of trends.

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Automate key
interactions

Reduce manual work with automated replies, DM automations, and workflows that help your team respond faster and more consistently.

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Découvrez ce que Hootsuite Pro peut faire pour vous

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Comment Stuckey’s a boosté ses ventes en ligne de 750 %

See how a legendary American candy company used Hootsuite Pro to increase online sales by 750%.

Lire l'étude de cas

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Lisez les avis des clients Hootsuite

Nos clients qualifient Hootsuite de « révolutionnaire » et de « bouée de sauvetage » pour une bonne raison.

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Comment Apricotton a réalisé une augmentation de 108 % de ses ventes en deux semaines

Découvrez comment une petite entreprise a utilisé Hootsuite pour stimuler la croissance sur ses réseaux à une vitesse fulgurante.

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Nos clients nous adorent
Découvrez les témoignages des utilisateurs de petites entreprises sur Hootsuite
reviewStar
reviewStar
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reviewStar
reviewStar
Mar 10, 2025
“Hootsuite a résout en moins de 2 semaines des problèmes que j'ai rencontrés pendant 5 ans avec la publication de contenu.”
“Je prenais du retard sur le contenu des médias sociaux, mais cet outil m'a permis de rattraper mon retard. En quelques étapes, j'ai programmé 2 mois de publications et j'ai réactivé tous mes canaux. Le support a été util...”
Lire l'avis complet
Dave M.
Fondatrice
Agence marketing
Lire l'avis complet
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Work smarter across your entire social strategy

Automate repetitive work, uncover deeper insights, and create better customer experiences with AI-powered tools built for growing brands.

Questions fréquentes

Hootsuite Professional is great for individuals and small social teams looking to manage up to 10 social profiles from one tab. Designed for a single user, it can help time-strapped social pros save time with unlimited post scheduling, a centralized inbox for all your messages, social listening for tracking trends and mentions, and valuable reporting tools that tell you how to replicate your best-performing posts for fast growth.

Besoin de plus d'options ? Comparez tous les forfaits Hootsuite.

Hootsuite Professional isn't the best fit for organizations that need advanced collaboration, approval workflows, team productivity reporting, or customer care routing.

If your social media operation involves multiple stakeholders reviewing content, dedicated customer care teams, or structured approval processes, Hootsuite Advanced may be a better fit.

Organizations that require enterprise-grade governance, compliance, employee advocacy, or advanced social intelligence should consider Hootsuite Enterprise.

Hootsuite Professional includes everything in Standard, plus advanced automation, reporting, customer engagement, and social intelligence tools.

Professional users get:

  • Publishing and content management (Perch): Unlimited social profiles, AI-powered content creation, automatic post boosting, custom-branded links, automated link tracking, and advanced publishing tools.

  • Customer care and engagement (Nest): AI-powered smart replies, automated responses, DM automations, contact profiles, and conversation automations.

  • Analytics and reporting (Perch Analytics): Customizable reports, competitive benchmarking for up to 20 competitors, report exports, scheduled reporting, and analytics notes.

  • Social listening and intelligence (Lumen): 30-day social search, AI-powered trend forecasting, sentiment analysis, AI summaries, and advanced competitor monitoring.

  • AI-powered insights and recommendations (Wisdom): Ask questions about your audience, competitors, content, and performance to uncover insights and identify opportunities faster.

Hootsuite Professional Analytics vous aide à comprendre pourquoi certaines publications sont plus efficaces que d'autres, vous indique le meilleur moment pour publier en fonction du public que vous souhaitez atteindre et accélère l'étape cruciale de l'extraction de données. (Sous-texte : cela vous aide à convaincre votre patron d'adhérer à votre prochaine grande idée).

With Hootsuite Professional analytics, you can:

  • Suivez des centaines d'indicateurs payants et organiques sur les médias sociaux pour Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest et YouTube.

  • Identifiez le meilleur moment pour publier en fonction de votre objectif et de votre réseau, et programmez automatiquement vos publications pour qu'elles soient mises en ligne à ce moment-là.

  • Quickly create detailed templates and customizable reports to help you present and visualize data in a way that works for your team.

  • Benchmark your performance against your competitors. Hootsuite Professional users can compare two competitors at once.

  • Exportez les rapports dans le format qui vous convient, y compris PDF ou PPT.

Hootsuite Professional includes Lumen, our AI-powered social listening solution.

With Hootsuite Professional, you can:

  • Search the past 30 days of social conversations.

  • Compare up to five searches at once.

  • Monitor mentions, hashtags, competitors, and industry topics.

  • Analyze sentiment and conversation volume.

  • Forecast emerging trends with AI-powered forecasting.

  • Summarize large volumes of conversations with AI.

  • Discover opportunities to create more relevant content and engage in meaningful conversations.

Yes. Hootsuite Professional includes AI capabilities across publishing, engagement, analytics, listening, and insights.

Professional users can generate content with AI, use AI-powered smart replies, automate customer interactions, summarize social conversations, forecast trends, and ask Wisdom questions about performance, competitors, audience behavior, and social media opportunities.