Hootsuite recognized for robust and inclusive benefits package offered to employees in British Columbia and globally VANCOUVER, BC — February 14, 2023 — Hootsuite is pleased to announce it has been honored as part of  British Columbia’s Top Employers of 2023, presented by Mediacorp Canada Inc. Now in its 18th year, this special designation recognizes British Columbia employers that lead within their industries through offering exceptional places to work.  “We’re honored to be recognized as a leader within BC’s Top Employers of 2023,” said Tara Ataya, Chief People & Diversity Officer, Hootsuite. “It is humbling to be recognized among other organizations that are fostering environments where employees can realize their fullest potential, while safely bringing their authentic selves to work, every single day.” Hootsuite was included in the list due to its robust and inclusive benefits package, with specific recognition of its mental health benefits, progressive paid time off policies, and family-friendly benefits offered to adopting, surrogate, birthing and non-birthing parents.  "This year's winners are exploring ways of recognizing employees that go beyond compensation in meaningful ways," said Kristina Leung, Managing Editor, BC Top Employers Project.  The annual competition was open to any private or public sector employer—regardless of company size—with a head office in British Columbia. Employers throughout British Columbia were evaluated by the editors at Canada's Top 100 Employers using the following criteria to determine which offer the most progressive and forward-thinking programs: Workplace Work Atmosphere & Social Health, Financial & Family Benefits Vacation & Time Off Employee Communications Performance Management Training & Skills Development Community Involvement “Without the daily interaction that comes from being around your colleagues in person, employees can feel isolated from the community that organically forms in a workplace," said Richard Yerema, Executive Editor, Canada's Top 100 Employers Project. "Winning employers foster that connection by ensuring their employees are seen and heard, particularly when it comes to thanking their people for hard work or a job well done." Learn more about the BC Top Employers Project and winners here. 

Hootsuite ranked highest among main competitors in the social media management space in ‘Best Software Products’ and ‘Best Marketing Products’ categories VANCOUVER, BC — February 9, 2023 — Hootsuite is proud to announce it has been recognized within several categories of G2’s 2023 Best Software Awards, ranking highest among main competitors in the social media management space in both the ‘Best Software Product’ and ‘Best Marketing Products’ categories. As a leading software marketplace used by more than 80 million software buyers annually, G2’s annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users.  This year, Hootsuite was featured in a total of six categories in G2’s 2023 Best Software Awards, including:  Best Software Products Marketing Products Small Business Products  Mid-Market Products  High Satisfaction Products Global Software Companies “We’re honored to be recognized, once again, as a leader in our space in G2’s 2023 Best Software Awards,” said Irina Novoselsky, CEO, Hootsuite. “We’ve been leading the way in this category for over a decade, and helping organizations harness the power of social media to make their businesses successful. This recognition is a true testament to our dedication of providing our customers with the most competitive product to help guide them through the wild world of social.”  “While G2 publishes the Best Software Awards each year, they’re really awards from customers,” said Sara Rossio, Chief Product Officer at G2. “Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies. With 2 million+ verified software reviews, the most in a single destination, our marketplace features more than 145,000 products and services across 2,100 different categories. Congratulations to all those named, as buyers will continue to lean on these awards as a trusted source to inform their software decisions in the year ahead.” The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores, based on reviews across all categories they are a part of. To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. The scores only reflect data from reviews submitted during this evaluation period. Learn more about the methodology used to calculate G2’s Best Software Awards here.

Hootsuite reinforces commitment to guiding its customers through the wild world of social, launching creative workbook and suite of product features to help social practitioners overcome creative writers’ block VANCOUVER, BC — February 6, 2023 — Content creation is not an easy feat. Everyone knows the familiar feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank. Whether you’re ideating a blog, building a presentation or creating social content, being creative and delivering content gold — on top of all of the other hats that you’re wearing each day — is exhausting. The global phenomenon known as Writer’s Block impacts us all, and for social practitioners — who have to continuously create content to keep their social feeds full across multiple platforms — it strikes more often than not. Social marketers constantly struggle with a lack of ideas and readily-available content to post on social, as well as a lack of time to find inspiration. In fact, in a recent survey of over 2,500 Hootsuite customers, 32.63% of respondents cited difficulty coming up with content ideas as the most significant challenge they face daily.  That’s why today, Hootsuite is excited to announce the release of ‘Drawing Blanks: a Creative Workbook for Social Marketers.’ (No longer) Drawing Blanks Tapping into one creative pursuit has been proven to drive innovation in others, with art being one of the most powerful driving forces in this realm. Demonstrating this, a study by Drexel University found that when people completed artwork — even something as minor as doodling — they felt happier and saw an increased desire to engage in additional creative pursuits.  Drawing Blanks: a Creative Workbook for Social Marketers was created with this at the forefront, combining fill-in-the-blanks artwork and wisdom from Hootsuite’s very own social team to help social practitioners unleash their creative potential — and overcome writer’s block when it inevitably strikes.  The workbook bridges the gap between a blank screen and a completed social post with: Coloring-book style illustrations inspired by popular social media memes and out-of-the-box visuals, encouraging social marketers to step away from the blank screen and get their creative juices flowing. Does taking a break to color in Mona Lisa with an iPhone or the housewife-yelling-at-a-cat meme sound productive? Look no further. Content tips and tricks, providing social marketers with actionable advice to get started on creating impactful social content. From tips on using creators and connecting with Gen Z to capitalizing on that viral post, we’ve got it covered. “There is a massive void in the social media marketing space when it comes to supporting marketers with idea generation and content creation,” said Billy Jones, Senior Director of Brand Marketing, Hootsuite. “Creating social content is often not seen as a creative act. But it absolutely is — and coming up with fresh, engaging ideas on a daily basis, across multiple channels, is not easy. That’s where Drawing Blanks comes in; by providing the creative inspiration to get started, we’re helping marketers overcome their writer’s block and ignite their creative talent.” Hootsuite Reveals Comprehensive Suite of Content Creation Aids Furthering its commitment to helping social marketers feel empowered to be creative, Hootsuite has developed a suite of product integrations and features to drive inspiration across all touchpoints on the content creation journey. To help build its customers’ confidence in creating effective content, Hootsuite has launched: Recommended hashtags: an AI-powered generator within Hootsuite Composer, which generates hashtag suggestions by analyzing the content of the social post or supporting image.  Integration with Canva, allowing users to create and edit compelling visual content in Canva and share across social networks — all from directly within the Hootsuite dashboard.  Content inspiration library: a catalog of content ideas within the Hootsuite platform, organized into four categories — convert, educate, inspire and entertain — to help social marketers find new inspiration for content and fill gaps in their content calendar. Each idea is supported by a recommendation on why/how to use the theme (i.e., using ‘Throwback Thursday’ to revisit a memorable point in time for the brand), a fully customizable image, and templated thought starters to get started on post copy. Grammarly integration in Hootsuite Composer, helping users write clear, concise and mistake-free content through advanced copy suggestions, as well as grammar and spell checks. “Even for the most creative social marketer, finding the inspiration to continuously create content can be daunting. What we know, however, is that tapping into right brain creativity is at our customers’ fingertips — and technology is the tool to get them there,” said Natalia Williams, Chief Product Officer, Hootsuite. “We have one of the most comprehensive suites of content aids in the social space. Through our suite of product features, we’re helping customers overcome the barriers in their content creation journey and making it easier for them not only to post, but to feel confident in the creative content they are sharing.” ‘Drawing Blanks: a Creative Workbook for Social Marketers’ can be downloaded here. 

Experienced technology leader with a proven track record of delivering customer value appointed to lead the next chapter of Hootsuite’s continued growth and profitability VANCOUVER, BC — January 18, 2023 —  Hootsuite today announced that the company’s board of directors has appointed Irina Novoselsky as Chief Executive Officer. She will assume leadership of the company, and a position on the board effective immediately. Novoselsky succeeds Tom Keiser who has stepped down from his position as CEO. “We thank Tom for his leadership and service as he navigated the company through the pandemic and created a strong foundation for Hootsuite’s continued growth,” said Julie Herendeen, Board Chair. “As social media becomes more critical than ever to businesses, the board welcomes Irina Novoselsky as Hootsuite’s CEO,” said Herendeen. “Irina is a proven, results driven leader with deep experience leading high velocity, high scale businesses, delivering customer-focused innovation and building operationally excellent teams. Her experience together with her drive and passion for the business make Irina the ideal candidate to lead Hootsuite in their next chapter of profitable growth at scale.” Irina was most recently the CEO at CareerBuilder where she successfully led the global HR technology company through significant transformation, expanding its audience, enhancing the product and user experience, and driving operational excellence to best meet customer needs. “Hootsuite is the most trusted and recognized brand in social media management with nearly five times the customers of its nearest competitor — I’m honored to lead the company in its next growth chapter,” said Novoselsky. “Social media management is a largely untapped and growing $28 billion global market opportunity. I’m eager to partner with the talented team at Hootsuite to continue to delight our customers and deliver the products and services they need to successfully navigate the world of social.”  “Irina’s strong leadership track record coupled with her deep operational and financial experience gives her a unique ability to quickly and effectively connect the customer and the product to drive business results,”  said Jeff Lieberman, Managing Director, Insight Partners. “She is the decisive leader Hootsuite needs to achieve our ambitious long-term goals.” 

Hootsuite recognized as a top employer in the United States and Atlanta in Built In’s fifth annual Best Places to Work Awards VANCOUVER, BC — JANUARY 11, 2023 — Hootsuite is excited to today announce it has been honored in Built In’s 2023 Best Places To Work Awards. In the fifth annual Awards, Hootsuite was recognized in two of Built In’s lists: Atlanta Best Places to Work and U.S. Best Places to Work. The annual awards acknowledge companies of all sizes — from the smallest startups to the largest enterprises — and honors both remote-first employers as well as companies in large tech markets across the United States.  “We are thrilled to be included in Built In’s 2023 Best Places to Work Awards as a top employer in the United States,” said Tara Ataya, Chief People & Diversity Officer, Hootsuite. “At Hootsuite, we are focused on building a diverse, inclusive, results-oriented culture — one that empowers our people to be exactly who they are and where all employees have an equal opportunity to excel. It’s an ongoing commitment to our Owls, and we look forward to continuing this journey to drive impact and engagement in the new year.” Hootsuite empowers its people to choose where and how they work, whether that’s in the physical office, remotely, or in a hybrid approach. The company has 15 global offices or “Nests,”  which are creative hubs built for collaboration and social connection, and announced the opening of its first U.S. office in the bustling tech hub of Atlanta, Georgia last spring.  Built In determines the winners of Best Places to Work based on an algorithm, using company data around compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria such as remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings.   “It’s my honor to congratulate this year’s Best Places to Work winners,” said Sheridan Orr, Chief Marketing Officer, Built In. “These exemplary companies understand their people are their most valuable asset, and they’ve stepped up to meet the modern professional’s new expectations, including the desire to work for companies that deliver purpose, growth and inclusion. These winners set the stage for a human-centered future of work, and we can’t wait to see that future unfold.”  

VANCOUVER, BC — November 21, 2022 — Hootsuite is proud to announce it has been selected as the winner in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards. In its fourth year, AdWeek’s community cast thousands of votes to recognize the advertising and marketing technology providers driving continuous innovation and top performance against the backdrop of unsettling economic conditions.  “Social media is one of the most dynamic and rapidly-changing spaces and, as the pioneers of the social media management category, we take great pride in our ability to stay on the pulse of these changes and evolve our platform to meet customers’ shifting expectations,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re so thrilled to receive this recognition from AdWeek’s audience, and to know that our continued innovation in the space isn’t going unnoticed.” Since its inception 14 years ago, Hootsuite has evolved beyond its publishing and scheduling capabilities to provide customers with a suite of tools spanning all areas of businesses’ growth, from social marketing and employee advocacy to social commerce and customer care. Most recently, recognizing social marketers’ increasing challenges in balancing the need for creativity with limited time and resources, Hootsuite announced integrations with Grammarly and Canva, empowering customers to create more compelling content and let their creativity shine through their work. Adweek’s Readers’ Choice: Best of Tech Awards first launched in 2019, recognizing top advertising and marketing technology providers by putting the power in the hands of its readers. This year, in addition to ‘Best in Social/Influencer Tech, Social Marketing Management Platform,’ winners were recognized in 33 categories, including Best Social Intelligence Platform — with the award taken home by Hootsuite’s social listening partner, Talkwalker. Winners will be honored during AdWeek’s annual NexTech event, taking place from December 6-7, 2022, in New York City.