Build a social-first campus with the no. 1 social media management tool for education
Hootsuite helps campuses connect with students, alumni, and staff — all from one secure platform. Engage audiences, elevate your school’s reputation, and create a modern student experience that builds lifelong loyalty.
Lead your institution with confidence on social and beyond
Hootsuite simplifies social media management for education, helping universities protect their reputation, measure impact, and engage their communities from one unified platform.
With Hootsuite, you can tap into 150 million data sources across 187 languages to discover what students, alumni, and the public are saying in real-time. Then you can use those insights to craft content that engages your community.
Safeguard your brand with real-time social listening. Detect issues before they escalate, track sentiment, and respond swiftly to student and public concerns — so your institution remains trusted, transparent, and respected.
Show the real impact of your social media efforts. Hootsuite connects social performance to measurable outcomes like applications, enrollment, event participation, and alumni giving so leadership sees the results that matter most.
Manage your entire university’s social presence from one secure dashboard. Plan, schedule, and publish at the best times for engagement, empower teams to collaborate efficiently, and maintain a consistent voice across every channel.
On a daily basis, we’ll look out for what our students are saying online and spark genuine, one-to-one conversations with them. That one interaction could mean the difference between that student choosing us over another university — from a commercial point of view, that’s a potential £27,000.
Consulta tu boletín de notas en las redes sociales
¿Abandonas las redes sociales o eres un alumno aventajado? Descubre ahora dónde te encuentras en la escala de madurez de las redes sociales (y obtén un plan para mejorar).
Attract students, save time, and protect and grow your brand
Harness the power of AI, analytics, and advocacy to turn every insight into action. Hootsuite for higher education helps your institution predict trends, outpace competitors, and inspire your campus community to share your story.
Turn insights into engaging content instantly with AI
OwlyGPT transforms your data into creative storytelling. Use real-time listening insights to generate images, captions, and responses that resonate with students, faculty, and alumni. No more guessing what works — OwlyGPT helps you craft relevant, timely messages backed by live audience intelligence.
Gain an edge over other institutions
Conduct deep competitive analysis, tracking how peer institutions perform on social media in real time. Benchmark audience growth, share of voice, sentiment, and engagement across networks, and uncover the topics and campaigns driving their success. Plus, generate competitive insight reports instantly.
Predict what matters most to your audience
Use real-time social listening insights to understand what future students care about — from campus life to career outcomes — and tailor your campaigns accordingly. With predictive forecasting, sentiment analysis, and AI-powered trend detection, Hootsuite helps you see what’s next and stay two steps ahead.
Manage communications effectively — even during a crisis
Bring every student, parent, and alumni message into one inbox. Hootsuite helps you respond faster, pause publishing in a crisis, and keep your community informed and engaged. Plus, you can track and address crises and misinformation in real-time to ensure every situation is under control.
Turn your staff and alumni into your strongest social advocates
With Hootsuite Amplify, faculty, staff, and alumni can easily share pre-approved content that showcases your institution’s achievements and values. From promoting events to celebrating student success, Amplify empowers your community to extend its reach authentically.
All the tools you need to engage students and streamline your workflow
Publishing pause
In the event of a crisis or big sentiment shift, instantly pause all publishing and scheduled content with one click.
Automated inbox
Reduce response times with a single inbox featuring auto-responders, suggested saved replies, and language detection.
Approval workflows
Set up automated, custom approval workflows so the right people can approve content faster.
Resources for education marketers
Social media for education: 2025 benchmarks + new data
Explore the latest education social media stats to see how your results stack up against industry averages.
Using social media in education: 10 can’t-miss tips
Social media in education? It’s surprisingly advantageous. Here are our top tips.
Free social media templates for education
This bundle includes free alumni outreach message templates, post ideas, a social media policy template, and more.
Trusted by top institutions
Preguntas frecuentes
Por supuesto. Hootsuite te ayuda a crear un calendario de contenido, programar tus publicaciones para que se publiquen en el momento perfecto y medir tu éxito para que puedas ver qué funciona y qué no. También incluye herramientas de escucha en redes sociales que te ayudan a escuchar lo que dicen los estudiantes y exalumnos para que puedas publicar la información más relevante en el momento adecuado y estar a la vanguardia de las tendencias.
Con la programación en bloque y la publicación multiplataforma, también puedes automatizar el proceso de publicación. Programa publicaciones para que se publiquen en el mejor momento para cada uno de tus canales sociales. Luego, con Hootsuite Analytics, haz un seguimiento de tu rendimiento sin esfuerzo y obtén consejos personalizados sobre cómo mejorar.
Los estudios demuestran que los estudiantes que usan una cuenta de redes sociales de una universidad como recurso tienen una opinión más positiva de la escuela. A pesar de eso, solo el 11 % de los estudiantes dice que es fácil encontrar información sobre una escuela o programa en las redes sociales. Las redes sociales en la educación superior son clave para ayudar a las instituciones a atraer y retener a los estudiantes.
Hootsuite ha demostrado ayudar a las universidades a aumentar el alcance y la interacción en las redes sociales. Las escuelas pueden incrementar las admisiones con herramientas que ayudan a crear contenido convincente para las redes sociales de educación superior, a interactuar con futuros estudiantes y a medir los resultados de campañas de contratación orgánicas y pagadas.
Hootsuite tiene un valor incalculable a la hora de atraer a exalumnos e impulsar apoyo. Completa tu calendario de contenido rápidamente con publicaciones impactantes que animan a tu comunidad a actuar. Deja que OwlyWriter AI genere la interacción con los exalumnos, publique ideas e inspiradoras llamadas a la acción. Y personaliza rápidamente nuestras plantillas prediseñadas con la marca de tu escuela.
Hootsuite Amplify es la mejor herramienta de promoción por parte de los empleados e interacción con antiguos alumnos para escuelas que buscan llegar a más personas. Te permite configurar contenido aprobado por la marca para que el profesorado y el personal lo compartan en sus canales de redes sociales personales. Con Amplify, es posible aumentar exponencialmente tu alcance y tus ingresos sin tener que invertir mucho presupuesto en anuncios de pago.
Sí. Crea anuncios de LinkedIn, Instagram y Facebook rápidamente con plantillas atractivas y un generador automatizado de pies de foto desde un único panel de control. Transforma tus publicaciones con mejor rendimiento en anuncios, visualiza y mide los resultados y crea campañas en un solo lugar.
Hootsuite incluye herramientas de publicidad en redes sociales que te ayudan a aumentar el conocimiento de la marca de tu institución y a atraer a más estudiantes. Crea, gestiona y supervisa los anuncios en redes sociales junto con tus publicaciones orgánicas con Hootsuite.
Bonus: si te registras ahora, obtendrás automáticamente 500 USD en créditos publicitarios para anunciarte en LinkedIn.
Social media for universities is essential for attracting new students, increasing engagement, and strengthening reputation. Hootsuite helps colleges and universities plan, schedule, and analyze social campaigns that showcase their unique culture and values. With AI-powered tools like OwlyGPT, schools can create compelling content faster, and with advanced analytics, measure how social drives awareness, applications, and fundraising success.
Social media in higher education helps build authentic connections across the entire student lifecycle—from recruitment to alumni engagement. With Hootsuite, universities can manage all social channels in one place, respond to messages quickly, and monitor sentiment in real time. Tools like Talkwalker-powered listening reveal what students and alumni are talking about, while Hootsuite Amplify empowers your community to share their stories, boosting trust and belonging.
Managing social media for colleges can be complex — especially when multiple campuses, departments, and audiences are involved. Hootsuite simplifies higher ed social media management by bringing every account, message, and campaign into one unified dashboard. From bulk scheduling and content approvals to real-time crisis management, Hootsuite gives higher education teams the control and insight they need to stay consistent, compliant, and connected across every platform.
Book a risk-free demo to see for yourself how Hootsuite helps universities
See how Hootsuite helps colleges and universities connect, engage, and grow with confidence. Book a demo today and unlock the full power of Hootsuite for your institution.