Direkt zum Content
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Manage less, automate more with Hootsuite Professional

Automate repetitive tasks, uncover deeper insights, and create better content faster with the Hootsuite Professional plan.

Was Sie mit Hootsuite Professional erhalten

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Manage unlimited social media accounts

Manage every social account from one place with no profile limits plus advanced publishing tools and automated workflows.

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Put repetitive work on autopilot

Automate replies, customer conversations, link tracking, post boosting, and more with AI-powered tools.

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Spot opportunities before competitors do

Monitor trends, track sentiment, benchmark competitors, and discover what’s driving results.

Hootsuite macht das Social-Media-Management zum Kinderspiel. Die Möglichkeit, Beiträge im Voraus zu planen, spart viel Zeit und ermöglicht es mir, meine Wochenenden zu genießen, ohne mir Sorgen um unsere Social-Media-Kanäle machen zu müssen.
Slade Meadows
Digital Marketing Manager
Classic of Denton

Work smarter at every stage of the social media workflow

From content creation to customer care to competitive intelligence, Professional helps you automate more and uncover deeper insights.

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Create more content in less time

Generate captions with AI, automatically boost your best-performing posts, create custom-branded links, and manage unlimited social profiles from one Perch. Plan campaigns months in advance, bulk schedule content, and automate repetitive publishing tasks so you can focus on strategy instead of busywork.

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Turn your inbox into a growth engine

Respond faster with AI-powered smart replies, automated responses, and DM automations that handle routine customer conversations. Use Nest to build richer customer profiles, automate common workflows, and deliver better customer experiences with less manual effort.

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Spot opportunities before competitors do

Monitor brand mentions, track sentiment, discover trending topics, and forecast emerging conversations before they take off with Lumen. Search up to 30 days of social conversations, compare results, and use AI-powered summaries to quickly uncover what matters most.

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Measure what matters most

Track paid and organic performance across your social channels, benchmark against up to 20 competitors, and create customizable reports tailored to your goals. Schedule reports, export results, and uncover insights that help you make smarter marketing decisions.

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Work smarter with an AI teammate

Ask questions about your content, competitors, audience, performance, or social trends in plain English. Wisdom helps you uncover insights, summarize findings, identify opportunities, and recommend your next best move without digging through dashboards.

Simplify and automate social media

Generate replies, automate conversations, provide around-the-clock support, and uncover the trends and competitive insights that keep your brand ahead.

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Reply faster with AI

Respond to customers faster with AI-generated replies that help your team handle more conversations in less time.

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Automatische Antwort auf häufige Fragen

Beantworten Sie automatisch häufig gestellte Fragen, begrüßen Sie neue Nachrichten und halten Sie die Unterhaltungen am Laufen, auch wenn Sie offline sind.

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Turn comments into customers

Automatically send DMs when users comment on your posts. Create personalized response flows and encourage users to take action.

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Stay a step ahead of competitors

See how your performance stacks up against up to 20 competitors. Track the engagement, posting activity, and results of competitors.

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Spot trends before they take off

Spot emerging conversations before they take off with AI-powered forecasting. Identify trends early, create more relevant content, and stay ahead of trends.

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Automate key
interactions

Reduce manual work with automated replies, DM automations, and workflows that help your team respond faster and more consistently.

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Entdecken Sie, was Hootsuite Pro für Sie tun kann

Stuckey's case study infographic showing 750% increase in online sales in two years, with candy and snack illustrations.

Wie Stuckey's den Online-Umsatz um 750 % gesteigert hat

See how a legendary American candy company used Hootsuite Pro to increase online sales by 750%.

Fallstudie lesen

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Lesen Sie Hootsuite-Kundenbewertungen

Unsere Kunden bezeichnen Hootsuite aus gutem Grund als „Game-Changer“ und „Lebensretter“.

Mehr Bewertungen lesen

Die Infografik zur Fallstudie Apricotton zeigt eine Umsatzsteigerung von 108 % innerhalb von 2 Wochen, mit illustrierten Einkaufstaschen und Münzen.

Wie Apricotton den Umsatz in zwei Wochen um 108 % steigerte

Erfahren Sie, wie ein kleines Unternehmen Hootsuite eingesetzt hat, um sein Social-Media-Wachstum im Eiltempo zu beschleunigen.

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Erfahren Sie, was echte Nutzer aus kleinen Unternehmen über Hootsuite sagen
reviewStar
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reviewStar
reviewStar
Mar 10, 2025
“Ich habe mich 5 Jahre lang mit der Veröffentlichung von Inhalten abgemüht, bis Hootsuite das Problem in weniger als 2 Wochen gelöst hat.”
“Ich geriet mit meinen Social-Media-Inhalten in Verzug, aber mit diesem Tool gelang mir der Wiedereinstieg. In wenigen Schritten habe ich Beiträge für 2 Monate geplant und alle meine Kanäle reaktiviert. Das Support-Team w...”
Vollständige Bewertung lesen
Dave M.
Gründer
Marketing-Agentur
Vollständige Bewertung lesen
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Work smarter across your entire social strategy

Automate repetitive work, uncover deeper insights, and create better customer experiences with AI-powered tools built for growing brands.

Häufig gestellte Fragen

Hootsuite Professional is great for individuals and small social teams looking to manage up to 10 social profiles from one tab. Designed for a single user, it can help time-strapped social pros save time with unlimited post scheduling, a centralized inbox for all your messages, social listening for tracking trends and mentions, and valuable reporting tools that tell you how to replicate your best-performing posts for fast growth.

Benötigen Sie mehr Optionen? Alle Hootsuite-Abos vergleichen.

Hootsuite Professional isn't the best fit for organizations that need advanced collaboration, approval workflows, team productivity reporting, or customer care routing.

If your social media operation involves multiple stakeholders reviewing content, dedicated customer care teams, or structured approval processes, Hootsuite Advanced may be a better fit.

Organizations that require enterprise-grade governance, compliance, employee advocacy, or advanced social intelligence should consider Hootsuite Enterprise.

Hootsuite Professional includes everything in Standard, plus advanced automation, reporting, customer engagement, and social intelligence tools.

Professional users get:

  • Publishing and content management (Perch): Unlimited social profiles, AI-powered content creation, automatic post boosting, custom-branded links, automated link tracking, and advanced publishing tools.

  • Customer care and engagement (Nest): AI-powered smart replies, automated responses, DM automations, contact profiles, and conversation automations.

  • Analytics and reporting (Perch Analytics): Customizable reports, competitive benchmarking for up to 20 competitors, report exports, scheduled reporting, and analytics notes.

  • Social listening and intelligence (Lumen): 30-day social search, AI-powered trend forecasting, sentiment analysis, AI summaries, and advanced competitor monitoring.

  • AI-powered insights and recommendations (Wisdom): Ask questions about your audience, competitors, content, and performance to uncover insights and identify opportunities faster.

Mit Hootsuite Professional Analytics können Sie herausfinden, warum einige Beiträge effektiver sind als andere und wann Sie am besten Beiträge für Ihre konkrete Zielgruppe veröffentlichen sollten. Und Sie sparen viel Zeit beim Abrufen von Daten. (Subtext: Es unterstützt Sie dabei, Ihren Chef für Ihre nächste große Idee zu gewinnen.)

With Hootsuite Professional analytics, you can:

  • Verfolgen Sie Hunderte von bezahlten und organischen Social-Media-Kennzahlen für Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest und YouTube.

  • Sehen Sie die beste Zeit zum Veröffentlichen von Beiträgen basierend auf Ihrem Ziel und Netzwerk, und planen Sie Beiträge automatisch so, dass sie zu dieser Zeit veröffentlicht werden.

  • Quickly create detailed templates and customizable reports to help you present and visualize data in a way that works for your team.

  • Benchmark your performance against your competitors. Hootsuite Professional users can compare two competitors at once.

  • Exportieren Sie Berichte im Format, das für Sie geeignet ist, einschließlich PDF oder PPT.

Hootsuite Professional includes Lumen, our AI-powered social listening solution.

With Hootsuite Professional, you can:

  • Search the past 30 days of social conversations.

  • Compare up to five searches at once.

  • Monitor mentions, hashtags, competitors, and industry topics.

  • Analyze sentiment and conversation volume.

  • Forecast emerging trends with AI-powered forecasting.

  • Summarize large volumes of conversations with AI.

  • Discover opportunities to create more relevant content and engage in meaningful conversations.

Yes. Hootsuite Professional includes AI capabilities across publishing, engagement, analytics, listening, and insights.

Professional users can generate content with AI, use AI-powered smart replies, automate customer interactions, summarize social conversations, forecast trends, and ask Wisdom questions about performance, competitors, audience behavior, and social media opportunities.