How Carahsoft Achieved Social Performance Success with Hootsuite

Details

Catherine Snider, Senior Manager of External Communications at Hootsuite, sat down with Elizabeth Slaughter, Social Media Manager, and Lauren Sampson, Amplify Program Lead, both from Carahsoft, a leader in government IT solutions, to explore how social media can drive success in complex industries like government IT.

Their conversation provided valuable insights into effective social media strategies, the use of Hootsuite's suite of tools, and practical tips to help organizations stay ahead of the curve in the rapidly evolving social media landscape.

Pushing for Success: Goals and Challenges

Elizabeth Slaughter started with an overview of Carahsoft's objectives including increasing brand visibility, partner engagement, and transforming employees into brand advocates. Yet, she candidly discussed some of her team's hurdles. "Managing multiple social media platforms, the promotion of different vendors, limited content capacity, and maintaining brand consistency were all challenging," she admits.

How Hootsuite Helped Carahsoft Overcome Obstacles

Lauren Sampson shone a light on how Hootsuite's tools – centralized scheduling, analytics and reporting features, and the streams tab – helped alleviate these pain points. The Hootsuite Amplify platform, she observes, played a vital role in "promoting content on LinkedIn and engaging employees in proactive advocacy."

What's more, Elizabeth and Lauren seconded Sampson's discussions about Hootsuite's invaluable role. A tell-tale case was one where "an Amplify post saved a vendor event that was initially going to be canceled due to low registration numbers."

Tracking and Measuring Success

The duo underscored the importance of conducting Strategic Social Media Metrics. "Hootsuite's analytics capabilities allowed us to track vital metrics such as reach, engagement, website visits, and event registrants", said Elizabeth. "Implementing ref codes helped us attribute outcomes appropriately."

Staying Ahead of the Game

It wasn't just about overcoming problems; the webinar also focused on how to lead effectively in social media strategy. Tracking content success and leveraging Hootsuite's webinars for trend tips were emphasized. Elizabeth also offered advice, saying, "Try to incorporate more video content and improve tracking and monitoring of employee advocacy, launch fast and adjust on the go."

Amplifying Employee Advocacy

Yet, perhaps, at the heart of it all was the spirit of collaboration. Lauren Sampson celebrated this spirit stating, "Our collaboration, such as our '100 by 100' program with sales teams, empowers employees beyond marketing roles, enhancing brand awareness."

Looking to the Future

Elizabeth and Lauren shared their vision for the future as well. With an eye on "using Hootsuite's Amplify for more content distribution and testing new strategies, including videos and animations".

Overall, the webinar effectively underscored the role of a centralized social media management tool in driving success in social media initiatives. For those interested in learning more about maximizing their social media strategies with Hootsuite and Amplify, we suggest catching the webinar in detail. It's packed with insights, experiences, challenges, and practical tips that can truly make a difference.

Don't Miss Out!

The success measured by Carahsoft can be yours too. Maximize your brand reach and engage your employees like never before. Watch the full webinar, available on demand.