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Gauge your performance instantly with this TikTok engagement rate calculator

Let’s be honest: we didn’t become social pros because we’re math whizzes. We became social pros because we’re creative and smart and strategic (also cute). This free engagement rate calculator shows you how your post performed on TikTok without all the emotional damage of the calculator app.

How to use this free Tiktok engagement rate calculator

Getting your engagement rate on TikTok is a total breeze with this handy calculator. Start by opening up the TikTok app (try not to get distracted!) and pull up the post in question.

Here’s all you need to do. 

1. Select your industry — Choose your industry from the drop-down menu. Don’t see yours? Select “Other.”

2. Enter your stats — Add your current follower count and the total number of likes and comments from your post.

3. Click “Calculate” — Our calculator instantly gives you your engagement rate.

4. Compare your results — See how you stack up against industry benchmarks.

Spreadsheets? Absolutely not. 

Why use a TikTok post engagement rate calculator?

Engagement rate is the clearest way to measure how your TikTok content is performing — and how well it connects with your audience.

Whether you're a creator, marketer, or brand manager, tracking your engagement rate helps you see what’s working (and what’s not). It also helps you make smarter decisions around posting times and topics and lets you show off your results to clients or stakeholders (and feel confident asking for a raise).

👉 Want to track your TikTok engagement rate automatically?

Hootsuite lets you track your TikTok engagement rate by post, account and network right alongside all your other social media channels.

👉 Start tracking your engagement rate right now

What’s a good engagement rate on TikTok?

There’s no one-size-fits-all answer to this question, but in general, a “good” TikTok engagement rate is anything above 2%. However, context matters — including your industry, audience size, and goals.

Here’s a quick guide to what’s considered good:

• Under 1% – Low engagement

• 1%–2% – Average

• 2%–4% – High

• 4%+ – Excellent

Some industries naturally see higher engagement than others. For example, the average engagement rate on TikTok for tech companies is 4.2% (we see you, Duolingo).

Keep in mind: smaller accounts often have higher engagement rates because their audiences are more niche and active. That’s totally normal — and something brands look for when partnering with creators.

TikTok engagement rate benchmarks by industry

Hootsuite’s engagement rate calculator for TikTok is unique in that it not only crunches the numbers for you, but it tells you how you’re doing compared to others in your vertical.

So, what counts as a “good” TikTok engagement rate for your unique niche? Here’s how average TikTok engagement rates stack up, based on Hootsuite’s original research:

• All industries: 2%

• Technology: 4.2%

• Media and entertainment: 2.2%

• Healthcare: 1.6%

• Education: 0.65%

• Dining, hospitality, and tourism: 0.6%

The overall average engagement rate on TikTok is approximately 2.1%. That means if you’re coming in above that, you’re likely already ahead of your competitors and doing something right.

~2% is a solid engagement rate for media and entertainment accounts on TikTok.

Keep in mind that TikTok generally has higher engagement than other platforms, especially for smaller accounts. We love to double-tap, comment, and share on TikTok.

But don’t get too hung up on engagement rate. What really matters is how your current content is performing compared to your past content. As long as those charts are inching upward, you’re doing great.

Want to see how your brand compares?

Hootsuite allows you to benchmark your performance against your competition and industry standards, helping you set realistic goals and strategies. ​Enter a few competitors (don’t worry, we’ll keep them a secret) and Hootsuite will track everything for you — posting frequency, average engagement, and follower growth.

Social media analytics dashboard showing competitive analysis with posting frequency, engagement metrics, and audience growth trends for 10 accounts

👉 See how your performance compares

How to boost your TikTok engagement rate

Looking to level up your TikTok game? Try these proven tactics to increase your engagement:

• Nail the first 3 seconds — Ever heard of the three-second rule? If users aren’t hooked within the first three seconds of your video, they’re likely to scroll up. Grab attention right away with bold visuals or surprising hooks. 

• Post when your audience is online — Use Hootsuite to see exactly when your audience is scrolling on TikTok, and schedule your posts to go live at that time.

• Use strong calls to action — Encourage viewers to comment, stitch, or share your video. Finish your video with a question that encourages comments.

• Follow trends and hop on them quick —  Jump on trending sounds or challenges, but add your own brand flavor. Side note: Hootsuite Listening is a great tool for tracking trends.

• Engage back —  Respond to comments and interact with other creators to build community.

• Streamline your strategy with Hootsuite — Schedule posts, monitor engagement, and gain insights into your audience's behavior — all with Hootsuite's comprehensive tools. 

That's it! Engagement rate: supercharged!