Hootsuite vs. Loomly: Reach your goals faster with the best social media tool
There’s only one social media management platform that writes captions for you, tells you the best time to post, and lets you track everything people are saying about your brand. Hint: It’s not Loomly.
Let’s compare the numbers.
Why is Hootsuite better? We’ve got way more features, for one thing.
Save more time with AI
Generate captions, hashtags, and post ideas for every network with the ultimate social media AI writer. It's only available in Hootsuite.
Strategize smarter
Hootsuite tracks performance on more social networks and shows you how you’re performing against your competitors. Loomly can’t do that.
Reach more people
Hootsuite tells you the best time to publish content based on your unique audience and goals. Loomly doesn’t.
Never miss a thing
With Hootsuite you can track everything people are saying about your brand or industry, and track the latest trends. That's not possible with Loomly.
Feature | Hootsuite | Loomly |
|---|
Price | Starts at $99 | Starts at $32 |
Number of channels | Starts at 10 | Starts at 10 |
Platforms |
|
|
Content creation | ||
|---|---|---|
AI caption writer | Yes | No |
AI paid social post writer with ad variations | Yes | No |
AI caption enhancements (including fix spelling and grammar, optimize length, adjust tone, and inspire engagement) | Yes | No |
AI content ideas generator | Yes | No |
Canva in Composer | Yes | No |
Premade Canva post templates | Yes | No |
Link in bio | Yes | No |
Automated link tracking | Yes | No |
Post previews | Yes | Yes |
Unlimited scheduling | Yes | Yes |
AI-powered hashtag generator | Yes | Yes |
Alt text for Twitter, LinkedIn, Facebook | Yes | Yes |
Add product tags to Instagram posts | Yes | Yes |
Photo editor | Yes | Yes |
Link shortener | Yes | Yes |
Content library | Yes | Yes |
Giphy | Yes | Yes |
Content suggestions (for content curation) | Yes | Yes |
Post ideas | Yes | Yes |
Publishing | ||
|---|---|---|
Bulk scheduling | 350 posts at once | No |
Recommended times to post | Yes | No |
Instagram ads | Yes | No |
LinkedIn personal profile posts | Yes | No |
Pinterest boards | Yes | No |
Meta Threads | Yes | No |
Calendar view for all networks | Yes | Yes |
Custom approval processes for publishing | Yes*** | Yes |
Instagram posts | Yes | Yes |
Instagram carousels | Yes | Yes |
Instagram Stories | Yes | Yes |
Instagram Reels | Yes | Yes |
Facebook posts | Yes | Yes |
Facebook group posts | Yes | Yes |
Facebook ads | Yes | Yes |
X (Twitter) posts | Yes | Yes |
X (Twitter) threads | Yes** | Yes |
TikToks | Yes | Yes |
LinkedIn page posts | Yes | Yes |
LinkedIn ads | Yes | Yes |
Pinterest Pins | Yes | Yes |
YouTube videos | Yes | Yes |
Google Business Profile updates | Yes** | Yes |
Social listening | ||
|---|---|---|
Social listening | Yes | No |
Quick search | Yes | No |
Sentiment analysis | Yes | No |
Monitor mentions, topics, and hashtags | Yes | No |
Monitor mentions in images and videos | Yes* | No |
AI-powered summaries | Yes* | No |
AI-powered sentiment analysis | Yes* | No |
AI-powered peak detection | Yes* | No |
AI-powered smart alerts | Yes* | No |
News websites | Yes | No |
Blogs | Yes | No |
Forums | Yes | No |
Review sites | Yes | No |
Analytics and reporting | ||
|---|---|---|
Best time to publish based on unique goal | Yes | No |
TikTok analytics | Yes | No |
YouTube analytics | Yes | No |
Competitive benchmarking | Yes | No |
Customizable reports | Yes | No |
Team productivity reporting | Yes | No |
Paid and organic reporting | Yes | Limited |
LinkedIn analytics | Yes | Yes |
Facebook analytics | Yes | Yes |
Instagram analytics | Yes | Yes |
Twitter analytics | Yes | Yes |
White label reports | Yes*** | Yes |
Social listening | ||
|---|---|---|
Social listening | Yes* | No |
Hashtag and mention monitoring | Yes* | No |
Sentiment analysis | Yes* | No |
Advertising | ||
|---|---|---|
Boost Facebook posts | Yes | Yes |
Boost LinkedIn posts | Yes | Yes |
Paid social reporting | Yes | Limited |
Ad campaign management | Yes | Limited |
Employee advocacy | ||
|---|---|---|
Employee advocacy | Yes* | No |
Messaging and customer service | ||
|---|---|---|
Message spike alerts | Yes* | No |
Message prioritization | Yes* | No |
Business hours | Yes* | No |
Message tags and topics | Yes* | No |
Auto-resolve conversations | Yes* | No |
Auto-responder | Yes* | No |
Agent availability | Yes* | No |
Team performance metrics | Yes* | No |
Chatbot support | Yes* | No |
Review management | Yes* | No |
CRM integrations/API access | Yes* | No |
CSAT surveys | Yes* | No |
Saved and suggested replies | Yes* | Yes |
Inbox for private messages | Yes | Yes |
Inbox for comments | Yes | Yes |
Collaboration | ||
|---|---|---|
Wrike integration | Yes | No |
Monday.com integration | Yes | No |
Slack integration | Yes | Yes |
Roles and permissions | Yes | Yes |
Assign posts to team members | Yes | Yes |
Approval workflows | Yes*** | Yes |
Give feedback on drafts | Yes | Yes |
Export content calendar for stakeholders | Yes | Yes |
Shopping | ||
|---|---|---|
Shoppable Instagram posts | Yes | Yes |
Social commerce apps | 3, including support for Shopify, Magento, and WooCommerce | Few, with Zapier only |
Artificial intelligence (AI) | ||
|---|---|---|
AI copywriter | Yes | No |
AI hashtag generator | Yes | No |
Chatbot integration | Yes | No |
Creator tools | ||
|---|---|---|
Track influencer trends | Yes* | No |
Manage Twitter lists | Yes | No |
Content curation and user-generated content (UGC) | ||
|---|---|---|
Streams to follow/retweet relevant accounts/posts | Yes | Yes |
Collect the best customer content from social media and clear the rights (TINT integration) | Yes | No |
Manage Twitter lists | Yes | No |
RSS Feeds | Yes* | Yes |
Compliance and security | ||
|---|---|---|
Single sign-on (SSO) | Yes | No |
Safeguards to prevent accidental publishing | Yes | No |
Option to add publishing security with Proofpoint | Yes | No |
FedRAMP authorized | Yes | No |
Global publishing pause | Yes | No |
Multi-factor authentication | Yes | Yes |
Access permissions | Yes | Yes |
Extras | ||
|---|---|---|
Platform certification and training | Yes | No |
Webinars | Yes | Yes |
*available with add-on **available with integration ***enterprise only
Last updated Nov. 20, 2024
Hootsuite is the best social media growth tool on the market. Here’s why.
Meet the Loomly alternative that saves you hundreds of hours of work each year and helps you reach your social media goals faster.
Save time (and your sanity) with automation
Generate captions, ad variations, hashtags, and post ideas in seconds with OwlyWriter AI — the only AI writer designed for social media managers by social media managers. Plus, unlike Loomly, Hootsuite offers bulk scheduling. Put social media on autopilot by scheduling up to 350 posts at once (and then go take a nap.)
Boost engagement with an all-in-one social media inbox
Cut your response time in half and make your customers even happier with the best social media inbox manager ever. Take care of all private messages and public comments across your social networks in one super satisfying view. And do it way faster with inbox automations, saved replies, and internal tools that help you communicate better with your team members.
Boost your social stats with the industry’s best analytics
Loomly’s analytics capabilities can’t match Hootsuite’s. With Hootsuite, you can monitor performance across all your social networks and see how you’re performing against your competitors and industry as a whole. Hootsuite offers next-level customization so you can visualize and present your results in a way that works for you.
See everything people are saying about your brand
Every Hootsuite plan comes with social listening tools that let you keep an eye on mentions of your brand, industry, and competitors across the web. See the hottest trends in your industry and post about them before they blow up so you know what to post before your competitors.
Hootsuite is the best product for this on the market. We would be silly to waste our time and energy with a second-rate platform.See why Hootsuite beats the competition every time
Still weighing your options? Visit our comparison pages to get a feature-by-feature breakdown of why Hootsuite is the best.
Hootsuite vs. Sprout
Sprout is missing fundamental publishing features, like the ability to post to multiple networks at once and customize posts for each network. It’s also more expensive than Hootsuite.
Hootsuite vs. Buffer
Buffer has limited features compared to Hootsuite. For example, it doesn’t offer a universal inbox and you can’t use it to schedule or analyze paid content.
Hootsuite vs. Later
Later offers limited social listening features and has much more limited analytics, publishing, and messaging features when compared with Hootsuite.
Frequently Asked Questions
Hootsuite. Our feature-packed social media management platform not only lets you schedule and plan social content, but it also takes work off your plate and helps you create incredible content.
Hootsuite also improves your overall strategy with smarter social media analytics. It calculates the best time to post based on your unique goals and lets you build stunning reports based on templates or from scratch. Plus, it gives you personalized recommendations on when to post to extend reach, build awareness, increase engagement, or drive traffic.
Hundreds of integrations — including project management faves like Monday.com and Wrike and social commerce apps — bring all your tools to one tab. Time-savers like Canva, an AI writer, post templates, and a hashtag generator are built in.
Meanwhile, Loomly requires you to use Zapier in order to connect your favorite tools.
Hootsuite has the best social listening tools for any size business, while Loomly doesn’t offer social listening at all. In fact, Hootsuite offers social listening features in every plan — even our entry-level offerings.
Every Hootsuite plan comes with Listening Basics, featuring:
Quick search to search brand mentions, trending topics, and more from news sites, newsletters, blogs, forums, and social media.
Sentiment analysis to see how people feel about your brand, competitors, and certain topics. That way, you can tailor your topics and strategies to your audience’s preferences.
Compare search results to see how two search topics compare to one another. Compare sentiment, engagement, results over time, and more side by side.
Need advanced social listening capabilities? Add Hootsuite Listening powered by Talkwalker to go even deeper. Compare more search results, get AI-powered insights and summaries, detect peaks, get real-time alerts, and more.
Unlike Hootsuite, Loomly does not offer an employee advocacy solution. An employee advocacy platform like Hootsuite Amplify can help you boost reach by 8x and save you thousands of dollars in advertising costs per year.
Amplify lets you set your team up to share relevant, on-brand content to spread your message wider. Organically boost reach and engagement by tapping into your team's personal network.
Hootsuite has the best social media analytics tools, period. Boost engagement by learning the best time to post based on your audience and goals. Plus, narrow in on what’s working and what’s not by tracking your performance across platforms and over time.
Want to know how you stack up against the competition? Hootsuite provides industry benchmarking and competitive analysis at a glance. Simply choose up to 20 brands you want to track — don’t worry, we’ll keep your watchlist private — and Hootsuite will automatically track their audience growth, posting frequency, average engagement, and more.
One more thing! Hootsuite’s analytics are more customizable than the competition. Not only are our reports customizable, but with Advanced Analytics, you can even set up custom metrics.
Hootsuite’s social media inbox is the best on the market. Whether you simply want to respond to messages and comments across social media or you want a full-fledged customer service solution, you’ll find an option for your needs with Hootsuite.
With Hootsuite inbox*, you can:
Respond to public comments and DMs across social networks and WhatsApp
Automate your inbox with saved replies and auto-responders
Retweet, like, and hide comments across social networks
Send customer satisfaction surveys after a correspondence with a customer
View complete conversation histories to get the full context of messages
Avoid agent collision so you don’t reply to the same message as another agent
Mask customers’ personally identifiable information (PII) in messages
Leave contact and conversation notes for fellow agents to give context
And so much more!
*Please note that not all features are available in every Hootsuite plan.
See for yourself why Hootsuite ranks no. 1
Start your free trial and see why there’s no Hootsuite alternative.