Social media managers are some of the busiest people in the world. When you’re living in a job that never turns off, you have to know when to say no. But where do you start?
In less than 20 minutes, we’ll show you how to conduct a social media audit that will identify which social tactics, content, and channels are creating the most value for your organization—and which ones aren’t worth the effort.
Whether you’re new to social media or have been around the block a few times, this webinar will help you sharpen your strategy, do more of what works, and maybe even free up some time in that schedule.
What you'll learn:
How to conduct a social media audit
Decide what social content is working and cut what isn’t
How to determine which social channels you really need
Next steps to refocus your strategy and track the success of your efforts.
Amanda Wood is the Manager of Social for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.