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Never miss a thing and grow your business faster with social listening software

See what people are saying about your brand, industry, and competitors with the most powerful social listening tool around. Hootsuite Insights unlocks the true power of social media to help you better connect with customers and grow your brand.

  • Boost sales and engagement
  • Gain an edge against your competitors
  • Protect your brand’s reputation

Boost sales and skyrocket engagement

Strategize smarter and simplify consumer research by listening in on what customers are saying, feeling, and thinking. Knowing what your customers want — and acting on it — can earn you a big boost in engagement.

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Beat your competitors to the punch

Monitor trends in your industry and keep an eye on the competition. From new product releases to service outages, stay on top of what your competition is up to online. Measure risks and opportunities as you track brand sentiment in real-time.

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Grow faster with the right strategy

Launching a new product? Want to figure out where to spend your advertising budget? Looking for partnerships? Insights can help you find the best time to launch, identify thought leaders, and find influencers. 

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Protect your reputation and improve brand sentiment

Set alerts for changes to brand sentiment so you can react quickly and mitigate risk. Keep an eye on how certain products and campaigns are performing and adjust your strategy as needed.

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Take the guesswork out of data analysis

Turn data into insights faster with Iris™, your personal AI analyst. Cut through the noise, uncover emerging trends, and spot important conversations that others miss.

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Learn more about your customer and industry with powerful search options

Search topics of interest from 16 billion new posts each month. Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. Filter your searches for specifics like dates, demographics, and geographies

See where your target users spend time online with mention monitoring

Instantly see where your brand gets the most chatter and use this information to create more targeted campaigns. Dig deeper by viewing the top hashtags, interests, languages, and emotions associated with your brand

See how your users and fans feel about your brand with sentiment analysis

See how people feel about your brand in seconds. Create clouds that help you visualize common words and phrases related to your search. Quickly view brand sentiment against your top competitors. Plus, see your emotion volume and brand sentiment over time.

Start turning insights into wins right now

Get the brand monitoring tools you need to make decisions with insight, not instinct. See Hootsuite Insights in action right now.

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