The Global State of Digital 2022 (October Update)

Trying to digest all the latest data on social media, ecommerce, and online advertising can feel like drinking from a firehose. There’s just… so, so much. Luckily, we’ve cherry-picked all the most important marketing stats from our updated Digital 2022 report, so you can keep your social strategy fine-tuned in Q4. 

Want to hear today’s must-know marketing data? Scan through the newest edition of our Top Takeaways. Prefer a longer read? Then keep scrolling, my friend—we’ve got over 300 pages of industry-leading research waiting in the full report.

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  • 1,02 Mrd.

    Die potenzielle Zielgruppe über 18, die Marketer mit Anzeigen auf TikTok erreichen können.

  • 75 %

    Internet-Nutzer im Alter zwischen 16 und 64 Jahren, die sich in den sozialen Medien über Marken und Produkte informieren.

  • 9,9 %

    Wachstum in Q2 der potenziellen Zielgruppe, die Marketer mit Instagram Reel-Anzeigen erreichen können.

Takeaways at a glance

Fresh new stats, fresh new ways to win.

Fine-tune your social strategy with the latest digital marketing stats.

  • The key stats that’ll impact your digital and social strategy

  • What each insight means for your brand

  • Ways to put them into action

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Cherry-picked stats to grow your biz on social

Does the idea of reading 300 pages of data make your brain want to melt? Our Top Takeaways come with every stat you’ll need to run cutting-edge campaigns and back your strategy up with evidence.

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Get me those stats, stat. Read Digital 2022 in full.

Game on, marketers!

Think you’re a digital data whiz? Join our trivia-style webinar and prove yourself against social marketing’s best and brightest. We’re playing What’s That Stat!?, where you’ll face off against your fellow marketers for the title of top digital expert. This fan favorite is fun, competitive, and a great way to fine-tune your digital marketing chops. Your spot’s waiting for you right here, so don’t miss out!

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