#myLEADhER campaign honors 60 women in 60 minutes who are fighting inequality and breaking stereotypes for women in their industries
Vancouver, BC— March 8, 2022 – Today on International Women’s Day, Hootsuite will power the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.
Led by the World Woman Foundation, the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. The hour will inform viewers about how women, every hour, lack access to healthcare, education, sanitation, energy, equal pay, and its impact on gender inequalities worldwide.
According to UN Women, every hour, members of national parliaments or legislatures are making decisions on important issues, and only 25% of all national parliamentarians are women. The World Woman Hour honorees will share perspectives to lead the new era of a sustainable, peaceful and healthier, and equitable world for women and girls around the world.
“The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions,” said Rupa Dash, Co-founder & CEO, World Woman Foundation. “We are so excited to be able to use social media for good, and share 60 hero stories of women to drive awareness of women’s and girls’ critical issues globally.”
Despite progress in recent years, there is still much work to be done in addressing obstacles, disparities and gender gaps that women continue to tackle. According to Hootsuite’s Digital 2022 report, men account for nearly 54% of global social media users, while women account for 36%. “We are thrilled to be a strategic partner for #WorldWomanHour for the second year running,” said Eva Taylor, Director of Corporate Social Responsibility at Hootsuite. “We continue to see disparity and inequality for women at a global scale, and we know that the gender gap has further widened due to the pandemic. This makes collaborative initiatives such as World Woman Hour more important and impactful than ever before, in order to help drive positive social change and champion the power of human connection to create a global movement that addresses such a critical issue.”
The event will bring together a group of inspirational women from across the globe who are challenging the status quo and disrupting their industries. A few notable speakers include:
Lauren Ridloff, Tony-nominated Actress, Marvel Cinematic Universe Superhero
Damilola Ogunbiyi, CEO of Sustainable Energy for All, Special Representative of the UN Secretary-General & Co-Chair of UN-Energy
Ashlan Gorse Cousteau, Journalist, Explorer, Ocean Advocate & Author
Brooke Baldwin, Award-winning Journalist and Thought Leader
Leyna Bloom, Model, Activist & Actor
Shohreh Aghdashloo, Emmy Winner, Oscar-nominated Actress
Tegan and Sara Quin, Canadian Indie-pop Duo
Hannah Marcina Bronfman, Advocate, Author, Founder of HBFIT and Investor
Maya Higa, Founder of Alveus Sanctuary
Christina Koch, Engineer & NASA Astronaut
These women have fought against stereotypes and persevered through personal and professional challenges to achieve ideas that are changing the world. The event will premiere on Facebook Live and on the World Woman Foundation YouTube channel on March 8, starting at 1pm EST/10am PST.
For the latest additional news and information, visit www.worldwomanhour.com. Follow World Woman Hour on Instagram, Linkedin, Twitter, and Facebook to see more and share your hero using the #myLEADhER hashtag.
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About World Woman Foundation
World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries and 15,000 members worldwide. Our vision is to empower 1 million women and girls worldwide by 2030. Our global community of women leaders is committed to scaling and accelerating the impact of women and girls with long-term investments to expand skills, connections, capacity, and visibility. Over the last 5 years, we have built a network of 300 change-makers and 55,000 Global Mentorship Program Graduates in 20 countries who are solving the world's greatest challenges.
Guided by our mission, we launched the global moonshot to reimagine the #equalfuture—a bold new way to accelerate women's leadership that is about dignity, equality, and choice. In practical terms, this will elevate women's socio economic milieu by providing access to capital, community, coaching, and commerce opportunities.
Hootsuite Media Team