PRESS RELEASES

VANCOUVER, BC — May 9, 2023 —  Hootsuite today announced a partnership with TechSoup to leverage their Nonprofit Validation Services as a trusted solution and help boost Hootsuite’s HootGiving Program for the nonprofit sector. Through the HootGiving program, eligible nonprofit organizations can save up to 75% on Hootsuite’s social media management tools and Hootsuite Academy courses and certifications to help them unlock the power of social to amplify purposeful causes at scale. 

“In today’s world, social media is one of the most powerful tools a nonprofit can use to tell their story, share real time information during times of crisis, and inspire people to take action on the causes that matter to them,” said Eva Taylor, Director of Social Impact, Hootsuite. “Integrating with TechSoup’s services will enable us to scale the HootGiving Program securely and efficiently to reach even more nonprofits globally.”

Hootsuite’s goal in scaling the HootGiving program is to empower organizations to access the tools and expertise they need to confidently manage their social marketing efforts, while saving time and making a bigger impact on the world. 

In a recent Hootsuite survey of over 2,000 nonprofit organizations, 51% of respondents shared that growing and reaching the right audience on social media was their biggest challenge, followed by 39% of respondents reporting that their greatest challenge is not having the dedicated time to create and implement an effective social media strategy. Respondents already using Hootsuite reported that using Hootsuite's tools saved them an average of 130 hours per year.

“Hootsuite is a great tool for nonprofits because it makes social media listening across platforms simple and orderly,” said Elizabeth Hunt, Senior Director, Global Network Marketing and Enterprise Communications, TechSoup. “It makes scheduling social media posts across multiple platforms easy and organized, without appearing to originate from a 3rd party tool. It's one of the industry standard tools and one of  the first products we recommend for social media managers of all levels. It has an intuitive interface for newbies and a robust knowledge base so even a novice can take advantage of their advanced toolset.”

The TechSoup Global Network serves a community of over 1 million charities and NGOs with its nonprofit online marketplace and other programs. 

For more information about the HootGiving Program for Nonprofits, visit https://www.hootsuite.com/about/hootgiving.