The most trusted social media management tool for healthcare
Connect with patients and customers by creating a compelling and compliant social media experience. Hootsuite makes it easy to respond and engage, create effective content, track brand mentions, and measure impact to prove ROI.
Trusted by leading names in healthcare
How to use Hootsuite if you're in healthcare
Engage with your community, create compelling posts, and keep your brand top of mind on social media with Hootsuite for healthcare and pharma. Here's how.
136%
increase to one healthcare company’s career site and a 42% increase in job applications using Hootsuite Amplify.
30,000
new followers on Instagram with the help of Hootsuite Analytics using Hootsuite Enterprise.
Build trust, save time, and keep data secure
Hootsuite comes with everything healthcare agencies need to responsibly — and compliantly — engage on social media.
Hootsuite comes with tools to help ensure that you deliver messages responsibly. With integrations like Proofpoint, you can ensure all posts meet your company’s compliance and brand standards before you publish. Social listening tools also help you stay on top of the latest regulations.
Get actionable insights on your performance with easy-to-interpret reports. Benchmark against your competitors and the industry at large.
See what people are saying about your business, discover relevant trends, and engage your audience across every network. With Hootsuite’s social listening and monitoring tools, you won’t miss opportunities to engage and delight patients.
Empower your staff to share brand-approved messaging on their accounts with Hootsuite Amplify. Create a hub for relevant and timely social media posts that can be shared with just one click.
Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.All the tools you need to improve the patient experience — on one secure platform
Reach new audiences, communicate with patients, and manage risk at the same time with social media tools designed specifically for the healthcare sector. Cut hours from your workweek bringing all your tools to one place and posting to multiple networks at the same time.
Do social media smarter and save time
Save hours each week by setting up secure workflows and customizing brand-approved templates. Respond and engage fast with automated replies and a universal message inbox.
Engage patients with authoritative, compelling content
Build relationships with your community by giving your audience exactly what they want to see at the right time, using trend search, tailored content suggestions, and brand-approved templates.
Attract top talent and grow your reach
Social media is a key part of today’s recruitment process. Hootsuite directly connects employees to new hiring opportunities and helps you spread the word about your organization with employee advocacy tools.
Protect and improve brand reputation
Hootsuite’s best-in-class social listening (powered by Talkwalker) helps you stay on top of what people are saying, how they feel, and what they want. Our proprietary Blue Silk AI™ is the most comprehensive AI designed for social media. Not only will it help you predict trends and changes in your brand’s sentiment, it'll even summarize complex info, saving you time.
Get your social media check-up
Your social media profiles need the occasional check-up, too. Find out where your brand falls on the social maturity scale (and get a prescription for how to improve) with this quick quiz.
Resources for healthcare providers
Explore the latest articles, case studies, and reports on social media for healthcare.
Report: 2025 social media trends in healthcare
Discover the biggest factors shaping social media for the healthcare industry in this bite-sized version of our Social Media Trends 2025 report.
Healthcare social media benchmarks: Q3 2024 research
Read the latest social media stats for the healthcare, pharma, and biotech industries.
HIPAA and social media: 5 tips to stay compliant
Get tips for building a HIPAA-compliant social strategy.
Hootsuite allows us to monitor social engagement, which is helpful as a healthcare and mental health provider to see who is talking about us or what the latest trends are. It also allows us to post consistently across all platforms without missing a day.Frequently Asked Questions
Absolutely. Hootsuite helps you create and schedule high-quality, engaging content consistently. Plus, it has advanced analytics that measure and prove your performance along the way. Quickly fill your content calendar with attractive posts using built-in Canva templates. Then, use OwlyWriter AI to instantly generate captions with effective, relevant healthcare hashtags.
Just like high-quality patient care, successful social media marketing for healthcare requires you to listen closely to patient concerns. Hootsuite is an industry leader in social listening — in fact, we invented it — and comes with tools that monitor what people are saying about your brand and industry. Your social media healthcare strategy will be much more successful when it’s part of the real conversations happening in your industry and community today.
Hootsuite gives brands the tools they need to post safe, brand-consistent content on social media. Depending on your organization’s needs, Hootsuite may also be able to help you stay compliant on social media.
Hootsuite works with crucial compliance tools that ensure you and your team members never publish risky content. With the Proofpoint integration, team members can’t publish posts until they’ve met your company’s compliance standards.
You can also set up workflows so all posts are approved by the right people before they go live. This helps you provide the most accurate and up-to-date information every time, and keeps your content aligned with your brand guidelines.
Yes. You can design, manage, and monitor social media ads right alongside your organic posts with Hootsuite — regardless of your industry.
Quickly create LinkedIn, Instagram, and Facebook ads fast with Canva templates media assets at your fingertips. Then, use our AI caption generator to write your ad copy for you and save hours each week. Our AI tool will even repurpose your top-performing posts into engaging social media ads.
See how Hootsuite can help you win on social in half the time.
