Skip to content
A lady is using her laptop. Overlaid are screenshots examples of sending customer's inquiries to Salesforce with the click of a button.

Deliver even better customer care with Hootsuite and Salesforce

All your messages, all in one place. Hootsuite Social Customer Care connects your social engagements with Salesforce. That means happier customers, reduced workload, and a greater business impact with every interaction.

Did you know top brands in the Fortune 1000 use Hootsuite?

  • Logo of Allianz
  • U-haul logo
  • Ikea logo
  • Adobe
  • University of Chicago logo
  • World health organization logo

Delight customers with more context

Boost satisfaction by seeing customer interaction history across social channels plus preferences, sentiment, and more — all in Salesforce.

Simplify with streamlined workflows

Agents can directly reply to customer inquiries from social right in Salesforce, improving workflows and collaboration between social and customer care teams.

Save time with advanced automation

Lighten your team’s workload and respond faster with automated case routing, the industry’s top-rated AI chatbot, and efficiency tools.

Happier customers. Lighter workload. Bigger impact.

Resolve customer inquiries faster, keep your inbox tidier, and see how it all drives a greater business impact with the Hootsuite Salesforce integration.

Example of handling/resolving a case, with a screenshot of chat between a customer and agent.

Easily share data between teams

With Hootsuite CRM tools, social teams can automatically share queries received via social with customer support. That way, they can instantly view key social data and interaction histories without having to leave Salesforce. 

Example of the social media customer service tool, showing an open case file and messages between "SomosBank" and a customer.

Manage customer engagements in one place

View customer inquiries across multiple social channels and respond with automation features within a single social media customer service tool. Plus, strengthen data and security compliance by eliminating the need for multiple disjointed tools.

Understand your customers better

Develop more detailed customer profiles by enriching Salesforce customer information with social and messaging data — ’cause the more you know your customers, the better you can serve their needs.

Screenshot of sample cases that have been recently viewed, resolved, and new ones.

Get set up and integrated quickly

Unlike other social media customer care systems, Hootsuite Social Customer Care doesn’t require extensive training or setup. It fits seamlessly into the tools your team already knows and uses, offering a quicker time-to-value.

Why Hootsuite?

The industry’s best chatbot

Hootsuite’s generative AI chatbot provides contextual responses and generates replies from your pre-approved FAQs to ensure accuracy.

Easy setup and quicker time-to-value

Get your team set up faster and start seeing results right away. Hootsuite’s easy setup and user-friendly dashboard makes onboarding a breeze.

Advanced automation and AI

Save time, shorten response times, and reduce your team’s workload with advanced automations and out-of-the-box AI tools.

Streamline messaging, posting, and performance tracking on social media

Save your team 3,000 hours this year with Hootsuite Enterprise — the no. 1 social media management tool for businesses like yours.

See exactly how much value you’re driving from social media with customized reports, benchmark performance against your competitors, and track your ROI.

Schedule or post across all your social networks in a few clicks. See the perfect time to post based on your network or goal. Plus, use our built-in AI writer to write captions for every network.

Monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand, competitors and industry.

Help your team work better together, across the room and across the org chart. Approve, edit, and empower with approval workflows and productivity reporting. Ensure that every post is compliant, on-brand, and approved.

Screenshot examples of charts showing post performance, engagement rates, followers trends and Facebook profile impressions.
Screenshot of calendar tool, with post scheduling.
Chart showing "sentiment over time" and "share of sentiment" data.
Example of a post that is pending approval from an admin.
Using Hootsuite … we follow a consistent social care protocol for all of Meliá hotel brands and specific guidelines for hotels that standardize the way we answer our users. It’s more efficient for the company, and it of course provides a better service for the users.
Santiago Garcia Solimei
Global Head of Social Media & Brands PR
Meliá Hotels International




See exactly how Hootsuite Social Customer Care works for your business


  • Get customer-facing teams immediate access to valuable insights

  • Start reducing your team’s workload right away with automation and AI

  • Minimize training efforts and boost team productivity with one tool

Step 1 of 2

Book a Hootsuite Social Customer Care demo today

* indicates required fields