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Success Stories

At the core of every business is a great success story. Here we bring you a collection of stories highlighting how Hootsuite has contributed to building success in social media with businesses from around the world.

Customer stories


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How Meliá became one of the most influential hotel chains on social media

“The secret of our success on social media comes from the consistency we brought to all our social channels and in understanding our audiences.”

- Tony Cortizas, Vice President, Global Brand Marketing

Melia Hotels

80% of the Fortune 1000 rely on Hootsuite for social management

Having the ability to truly understand our customers’ likes and needs through their online presence is something that will continue to change the way in which Clarins interacts. We are so proud of our stores and what we can offer to customers who visit us, and the fact that we can now reach our customers with the same insights and consultancy via social channels is game changing.
Deborah Holloway
Deborah Holloway
Digital Media Manager

How One Social Media Campaign Increased TransLink’s Brand Sentiment

“We’ve automated what employees used to do manually and can detect sentiment that we previously missed.”

- Robert Willis, Manager, Social Media & Digital Content


What our customers say about us:

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The smoothness of the navigation of Inbox not only improved the social care team's performance but also positively impacted our customer experience. The conversation search feature allowed us to go back and track old conversations and cases of clients easier and faster than ever.
Cynthia Tokajian
Senior Associate Community Engagement
Bank al Etihad