September 9, 2026

WhatsApp Coexistence in Business App and Cloud API

WhatsApp Coexistence lets you connect to Hootsuite's Cloud API while keeping your WhatsApp Business App active, so you can manage conversations from either

Details

WhatsApp Coexistence brings Hootsuite's Inbox in line with Meta's latest WhatsApp Embedded Signup (V4), letting you connect your number to Hootsuite's Cloud API without disconnecting the WhatsApp Business App on your phone.

Previously, connecting to Hootsuite meant giving up the WhatsApp Business App, forcing you to choose one tool over the other. Now you can use both at once, so you and your team can manage every conversation from whichever surface fits the moment, without the hassle of disconnecting and reconnecting.

Key Benefits

Stay connected everywhere: Keep the WhatsApp Business App active on your phone while your team manages the same number in Hootsuite.
Skip the reconnect hassle: Move between surfaces without disconnecting or reconnecting your WhatsApp number.
Stay ahead of Meta's migration: Move to the updated WhatsApp Embedded Signup (V4) before the V2 endpoint retires in October 2026.

How it Works

Setting up WhatsApp Coexistence is simple: connect your WhatsApp number to Hootsuite through the updated Embedded Signup flow. This lets you manage conversations from Hootsuite's Inbox while the WhatsApp Business App stays active on your phone.

Connect through Cloud API: Link your WhatsApp number to Hootsuite using the updated Embedded Signup (V4) flow.
Keep your Business App active: Continue sending and receiving messages in the WhatsApp Business App on your phone at the same time.
Manage from either surface: Respond to conversations in Hootsuite's Inbox or directly in the WhatsApp Business App, with nothing to disconnect or reconnect.

This means you can offer uninterrupted WhatsApp support across every surface, so your team stays responsive and your customers never notice the switch.

Learn more in the Help Center.