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Threads scheduling, analytics, and monitoring — all in one place

Grow your audience fast on Threads with the ultimate Threads scheduler and analytics tool. Manage Threads alongside Instagram, Facebook, LinkedIn, TikTok, X, and more — no tab switching required.

Schedule Threads alongside
all your social media content

Row of social media icons in white on black background: Instagram, Facebook, TikTok, Threads, LinkedIn, Pinterest, YouTube, phone

Reach a whole new audience on Threads
without breaking a sweat

Get the most out of every Thread by bringing everything Threads to Hootsuite. Post, schedule, create,
monitor and measure performance on Threads and beyond.

Easily blast your best Threads across networks. Visualize, edit, optimize and post to Threads, X, Instagram, and more in a few clicks.

View tons of Threads metrics to learn what's resonating (and what’s flopping). Track all your key post- and page-level metrics in one visually pleasing dashboard.

Hootsuite's built-in AI tools help you write engaging Threads posts, brainstorm new post ideas, and optimize copy for reach and tone. You never know, your Thread might just go viral.

Hootsuite calendar cross-posting
Hootsuite metrics
Hootsuite built-in AI tool caption writer

Beat your competition to the punch on Threads

Stake your claim on the Threads feed by posting standout content that gets people to react, repost, and share. Your competitors could never.

Hootsuite competitor engagement chart and mentions

Track trends and know exactly what to post

Know what’s likely to trend before it blows up. Hootsuite lets you keep an eye on what’s happening across the web. Enterprise users can track mentions and trends across tons of social media networks, including Threads.

Hootsuite inbox

Respond to comments and hop into Threads

Stay engaged with your audience by responding to Threads comments from within the Hootsuite dashboard. View comments, reply, and repost Thread comments as you manage messaging across all your other social channels in one central Inbox.

Hootsuite post metrics

Closely monitor your performance on Threads

Determine what works for your audience with in-depth Threads analytics. View post and profile engagement metrics and track which posts people quote, repost, and share the most often.

Hootsuite sentiment over time chart

Go deeper with social listening for Threads

Monitor conversations on Threads with Hootsuite Enterprise. Track brand mentions, emerging trends, competitor chatter, and industry insights — so you can respond quickly and confidently.

Read reviews written by real Hootsuite users

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“Hootsuite makes my life 10x easier!”
“I work with a series of gyms and franchises and I love that Hootsuite allows me to post on all of my individual platforms but also allows me to cross promote when I need to! The option to customize my captions for each p...”
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Courtney W.
Social Media Manager
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Kickstart your Threads strategy with Hootsuite

Threads: What it is, how it works, and what’s new in 2025

New to Threads? Don’t stress. We can help you hop into the Thread-iverse confidently.

Free threads generator

Forget trying to come up with funny or smart Threads on your own. Use this free Threads generator to get tons of viral-worthy posts.

Follow us on Threads

We occasionally post Threads you might enjoy. Give us a follow.

Frequently asked questions

Yes! With Hootsuite, you can schedule and auto-publish Threads posts at optimal times. You can also schedule posts to Instagram, X, Facebook, LinkedIn, TikTok, Pinterest, and YouTube.

Absolutely. View engagement post-level metrics including engagement rate, impressions, likes, replies, quotes, reposts, shares, and page-level metrics including followers, number of posts, profile engagement, profile views, and more.

For a complete list of Threads analytics you can track with Hootsuite, visit the help center.

Yes. Hootsuite inbox allows you to see public and private conversations across social media networks. In Inbox, you can view and reply to Threads public comments alongside all your other mentions. Unfortunately, at this time, Meta does not allow us to provide access to Threads mentions, audio, or polls.

Yep! Threads support is included in every Hootsuite plan. Start your free trial to try it for yourself.

Threads is an advanced data source within Hootsuite Listening. That means you need an Enterprise plan to track mentions and search Threads in Hootsuite Listening. Every plan includes social listening and trend tracking for select social media networks, though.

Log into your Hootsuite dashboard, navigate to Add a Social Account, and select Threads. Make sure your Threads profile is linked to a Meta Business account.

For more information on how to connect Threads to Hootsuite, visit the help center.

Kick your brand into Threads growth mode now

See how easy it is to grow on Threads with a risk-free trial of Hootsuite.