Aggiornamenti sui prodotti
GIF support for LinkedIn profiles
Users can now create and share posts for LinkedIn profiles (Amplify or organic) from their desktop or mobile app, featuring GIFs.
Social sign up (SSU) with Google now available
New Hootsuite customers can now sign up for Hootsuite with their Google account.
Listening by Talkwalker in the Hootsuite Dashboard
We’ve integrated the upgraded version of Listening into the Hootsuite Platform! This brand-new social listening tool, powered by Talkwalker within the Hootsuite platform, provides deep insights across multiple source types with AI-powered summaries, peak detection, forecasting, and many more features. Want to level up? Learn about the upgrade here or ask your account manager/team.
Social Listening Basics in every plan
Introducing new social listening capabilities in Hootsuite! Turn insights into action — and drive real business results — with Hootsuite Listening Basics.
Use Quick Search to take the pulse on your brand and competition: Uncover impactful customer data to see what your audience is saying about your brand, gain insights on competition, and proactively protect your brand reputation.
Use Trending Topics to put trends into action (fast!): Stay one step ahead and create more impactful social content — with viral potential — using data-backed insights on trends, topics, and hashtags based on your category, industry, and location.
New homepage widgets
We've enhanced our homepage with three new widgets designed to make navigating Hootsuite easier and more productive. Explore a content inspiration bar, a new getting started guide, and a widget to discover your most engaging posts. Stay tuned — more exciting widgets are coming your way soon!
Improved Amplify content creation from other sources
We've simplified your content creation process in Amplify! You can now create Amplify content from Streams. Open your Amplify composer directly and save your content immediately.
UI Improvements in Inbox 2.0
Hootsuite’s innovation era has begun! Customers asked, we listened. You'll now find a more intuitive way to plan, create, and analyze your content. The same beloved Hootsuite, but better.
Along with new navigation names for your favorite activities in Hootsuite, we’ve also updated what you can do under “Create” and where to find “Streams.”
New “Create” tab: draft posts, create ads, or use OwlyWriter AI to get what you need to get done, fast.
A new location for “Streams”: Select the “More” button to open up your streams. You can also use bookmarks to add streams back to your navigation bar.
New media button: No more bouncing between multiple media library buttons! You now have a consolidated “Add Media” button to access your third-party media libraries or to upload media manually.
Stay tuned — other product areas will continue to get updated over the next few months!
User interface improvements in Inbox 2.0
We’ve introduced some updates and improvements to the interface of Inbox 2.0, aimed at better supporting narrow viewports, such as the conversation window in Salesforce Lightning Experience.
Twitter/X Search queries on Inbox 2.0
We’ve introduced Twitter/X Search queries, a new feature designed to enhance social listening and engagement capabilities within Inbox 2.0. Twitter/X Search queries allow organizations to create custom searches based on specific terms, hashtags, or topics. These searches automatically populate the queue with relevant tweets, enabling prompt and informed responses.
Individual routing in Inbox 2.0
We’ve introduced a new individual routing feature to Inbox 2.0 — a significant enhancement designed to help organization admins manage agent conversation workloads and allow agents to manage conversations more effectively with more efficient assigning. Set up your individual routing with our step-by-step guide here.
Improved report templates
You’ll notice a thumbnail refresh for our report templates in Hootsuite Analytics. With cleaner cards and a new page instead of a modal, you can now easily navigate through all report templates.
Social Advertising is now live with NEW features available
Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.
We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.
Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.Meta leads campaigns with instant forms
Easily run campaigns to collect leads directly on Facebook and Instagram.
Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.
Dashboard UX/UI Improvements
We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon!
Homepage UX/UI Improvements
We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away.
Meta Lead Campaigns in Hootsuite
You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use.
Increased character limit for TikTok and Facebook
We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook.
Compare Post Performance in Analytics
You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.
Improved Report Templates experience
We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.
LinkedIn Repost on Amplify Mobile
Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app.
Share data includes only live posts
We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.
Upload up to 20 images to your LinkedIn post
We have increased the limit of images users can post from nine to 20 for both company and personal profiles.
Discord and Twitch Apps now available!
We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.
Single-sign on access to Talkwalker
You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.
We’ve made organizing easier in Inbox 2.0
You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience:
Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.
Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox.
View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.
Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.
Optimize captions in Composer with OwlyWriter AI BETA
Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here!
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0
Amplify hashtag suggestions
Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).
Updates to navigation and sorting in approvals
With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks.
Expanded AI-powered events in Planner
Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.
We've made managing approvals even easier
Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner.
See outbound post tags in Inbox 2.0
You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.
Design your ads with Canva
Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.
Get notified about important Inbox 2.0 activities
Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.
Track your Amplify engagement on mobile
View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.
Get better social insights
In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.
Changes in Composer to help you easily schedule Instagram Reels
In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.
Add a WhatsApp account to Inbox 2.0
If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.
Bulk actions for mentions now available in Insights
You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.
Fai di più (e stressati di meno) con Harmony
Flussi di lavoro più fluidi. Automazione più intelligente. Scopri Harmony, i nostri ultimi aggiornamenti per aiutare il tuo team a ridurre lo stress e a lavorare in modo più intelligente.
Supporto linguistico aggiuntivo in Inbox 2.0
Oltre all'inglese, Inbox 2.0 è ora supportato in spagnolo, portoghese, tedesco, italiano e francese. I clienti vedranno la lingua selezionata dagli utenti nelle impostazioni dell'account.
Assegna un approvatore post per post
Consenti ai membri del team di approvare un singolo post caso per caso prima di pubblicarlo o di aggiungere un altro approvatore prima che un post venga pubblicato nel processo di approvazione esistente. Solo piani Business ed Enterprise.
Aggiornamento di Analytics per l'integrazione tra Amplify e Microsoft Teams
I clienti di Hootsuite Amplify che condividono post sui propri social network tramite Microsoft Teams ora li vedranno aggregati nella dashboard di Hootsuite Analytics. In precedenza questi dati non venivano rilevati centralmente per scopi di reporting.
Impostazioni unificate di Advanced Analytics
Gli utenti di Advanced Analytics possono ora gestire tutte le proprie impostazioni di Analytics in un unico posto. Apri le impostazioni per creare metriche personalizzate, collegare account di analisi web, aggiungere concorrenti e altro ancora.