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Uniting Social Media Strategy

A framework to coordinate service delivery and incident communications for local government

Today, rapid change and new technologies have fundamentally altered the experience of visiting a destination or living in a community from what it was just a few years ago.

This report explores the role that social media can play in the continuing evolution of local communities, for the bene t of visitors and residents. It offers recommendations and strategies for shifting to a citizen-centric approach that enables government agencies to realize the immense potential of social as a communications channel between businesses, citizens, and their government.

  • How to take a more citizen-centric approach to your social strategy
  • Tips for responding to specific scenarios, like international events and public health crises
  • Ways to work more collaboratively with like-minded organizations in your community

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