Resource LibraryNot Categorized

Creating a social media strategy

Discover the social media strategy TerraCycle used to build a global community of thousands

TerraCycle is considered a leader in waste collection, repurposing it into innovative materials and products. With over 40 billion packages with the TerraCycle logo on it, they’ve diverted over 2.5 billion units of waste from landfills around the globe.

TerraCycle strives to increase environmental awareness and inspire green action. To do this, they’ve turned to social media. With 54,000 Facebook likes and over 27,000 engaged Twitter followers, TerraCycle’s social media strategy is capturing the attention of an expansive audience.

Download the TerraCycle Success Story to find out how they used social media to: 

  • Empower one person to run an entire social media strategy

  • Increase engagement rates

  • Connect like-minded people

  • Spread awareness and promote action

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

Witness Change turns to social to change the global narrative about refugees

owly asset not found
Case Studies

How Stocksy’s fixing stock media

owly asset not found
Case Studies

How a 1930’s pecan candy company is turning heads on TikTok

Stuckey’s started as a humble roadside stand on the back roads of Georgia in 1937, then grew to become America’s first roadside retail chain in the 1960s
Get the training you need to grow your career