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Lean into Social: Learn from the British Museum

See how the British Museum stood out from the crowd by focusing on audience engagement and customer service—while deepening engagement and uncovering actionable insights.

When the British Museum was established in 1753, it set out to serve all “studious and curious persons”. In 2009, the Museum found they had to start engaging this audience on social media. Soon enough, the Museum amassed nearly five million followers and was struggling to keep up with their audience’s demand for content. As a response, the Museum crafted a two-year strategic plan for social media to remain a museum “of the world, for the world”.

Discover how the British Museum is sticking to their vision, expanding their audience, and deepening engagement, all through social media.

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