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How focusing on people, not companies, is the key to increasing advocate engagement

Customer advocacy through word of mouth and peer testimony has always been a powerful business-to-business (B2B) marketing tool.

Today, the explosion of social networks and mobile technology—as well as the growth of subscription-based business models—makes advocacy even more important for building fruitful, long-term customer relationships.

To succeed with this strategy, it’s vital to take a personal, ‘people-focused’ approach—instead of marketing to businesses.

Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime, by Forrester Research, Inc., details how B2B marketers are developing successful strategies and programs to engage buyers in shaping opinion and sentiment about their offerings.

You’ll also discover how advocate B2B marketing helps people stay loyal to you over the long-term, even after they move on to other companies and career opportunities. You will learn how:

  • The digital and social age makes customer goodwill more important than ever

  • Advocate B2B marketing turns goodwill into valuable engagement

  • The key to successful advocate marketing lies in identifying your audience and having a clear purpose

Help your B2B marketing and sales teams find and engage with advocates on social media. Download Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime and start making connections today.

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