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Understanding today's path-to-purchase

Today's path-to-purchase is evolving. Understanding the role of social media in determining and influencing consumers' attitudes, motivations and behaviors is more important than ever.

Unsure where to start? Download 8 Social Media Tips for the Retail Industry to explore the impact of social channels on every aspect of retail business, including:

  • Personalizing the consumer-seller experience with real-time communication strategies.

  • Expanding social media use beyond marketing, to nurture client relationships and drive revenue.

  • Building a community of passionate brand advocates.

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