Social media is quickly taking over the digital advertising space. In the last year, social media ad spending has grown more than 50 percent to $16.3 billion.
In 2017, Facebook reported $9.16B in advertising revenue for a single quarter (Q2)—a 47 percent increase over Q2 2016.
This trend is not slowing down, so it’s important you understand how social media advertising can help your business. By calculating the ROI of your social ads, you can create more targeted campaigns, increase revenue, and secure more budget for future projects.
In this guide, we’ll show you how to measure the ROI of your social ads, with simple tips on how to save time and maximize your return.