Strategizing the Social Media Play

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Case Studies

A private banking group opens up on social

a photograph is being helped by his assistant to take photos of refugees

Case Studies

Witness Change turns to social to change the global narrative about refugees

Case Studies

How Stocksy’s fixing stock media

Case Studies

How a pitch-perfect social media approach grew an orchestra’s social following by 82%

Case Studies

How a 1930’s pecan candy company is turning heads on TikTok

Stuckey’s started as a humble roadside stand on the back roads of Georgia in 1937, then grew to become America’s first roadside retail chain in the 1960s

Case Studies

Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics

A small team helps the company’s 70+ clinics build enduring relationships with clients and communities on social.

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Case Studies

U-Haul moves to Hootsuite and Brandwatch for Social Marketing and Customer Care

U-Haul is the leading do-it-yourself moving equipment and storage rental company in North America, with a network of more than 23,000 locations across all 50 US states and 10 Canadian provinces...

Case Studies

IAG Supports Employees with Powerful Social Media Tools and Engaging Content

The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way

Strategy & Tactics

Five Steps to Social Advertising

Overwhelmed by advertising on social? PCPOM is here to help.

Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence

Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem

Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.

An aerial view of Regional Municipality of Wood Buffalo with a lake in the foreground

Case Studies

How the Regional Municipality of Wood Buffalo leans on social to drive community engagement

The municipality uses social to keep the communities it serves connected, with the information and services they need

Digital Trends 2022 Q3 Update

Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.

Strategy & Tactics

WhatsApp for Customer Care Whitepaper

Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite

Strategy & Tactics

Facebook Messenger for Customer Care

Set your customer teams up for success with Facebook Messenger for social customer care

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Case Studies

How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales

Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ads, and smart analytics.

Case Studies

A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry

Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%

Case Studies

How Eurpac Increased its Social Media Followers by 47%

With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age

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City of Greater Bendigo Case Study

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How SPIE Engineered a Better Social Media Strategy

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Case Studies

How social media engagement helped Bayes navigate a sensitive renaming project

The London-based, internationally-focused business school used Talkwalker insights to inform new updates and correct misinformation

Digital Trends 2022 Q2 Update

Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.

Modern Selling Is Social

How financial services executives are leading the transition to social selling

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Social Selling Business Case Template

Gain executive support and unlock budgets for successful social selling programs in financial services

End-to-End Compliance for Social Selling

How to manage risk while gaining the business benefits of social selling in financial services

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Strategy & Tactics

Social Media Commerce

Three simple steps to start turning your social followers into customers

Core platform mid-market guide "5 ways Hootsuite helps you tap into the power of social media”

Social media is a powerful tool—but that doesn’t mean it’s an easy one to use.

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Forrester Report: Know Your Audience - And If They Want to Interact With You

Understand audience preferences for engaging with brands on social

RG 271 and Financial Services: Compliance on Social Media

How to manage complaints on social media in accordance with RG 271

Your customers want to hear from you on WhatsApp!

Pro-active messaging drives higher customer satisfaction and loyalty

Why Your Logistics Company Needs A Social Customer Care Strategy

Deliver great experiences and build your competitive advantage with social messaging

Case Studies

Winning Brand Trust with a Perfectly timed Campaign

Forrester TEI Study - 264912

Find out exactly why it pays to have the right tools and solutions for executing your social media strategy.

Why Your Insurance Company Needs a WhatsApp Strategy

How insurers can deliver amazing customer experiences with social messaging

Meet Your Retail Customers on Their Favorite Channels

How retailers can deliver amazing customer experiences with social messaging

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The Social Media Playbook for Small Business

Get insider tips on how to win customers on social

Content Creation Toolkit

Get more—and better—social content out the door with these quick and easy templates.

Social Ads Toolkit

Social advertising is a surefire way to increase your reach and boost conversions. Discover how to create efficient campaigns and get more out of every ad.

Video Strategy Toolkit

Social video is powerful. And your business needs it. But where do you actually start? Our toolkit covers the basics, best practices, and essential specs so you can hit the ground running.

How Hootsuite Helps

Social media has a lot of moving parts and it can be hard to keep up. That’s why you need a tool that can do it all—and make it easier.

Social Care Superstars

5 Brands That Deliver Exceptional Customer Experiences with Social Messaging

Case Studies

Hydro-Québec Wins Social with a Sassy Customer-First Strategy

Solve 4 Common Customer Care Challenges with Social Messaging

Make Life Easy for Your Customers (and Your Customer Care Team)

Linking Social and CRM

Build better digital campaigns and prove that they work.

Sparkcentral named in the Gartner Digital Commerce Vendor Guide

Sparkcentral is proud to be recognized as a representative vendor by the world’s leading research and advisory company, Gartner.

Lighten the load by using WhatsApp in Logistics

Time to transform your customer experience with messaging, automation and chatbots.

Meet your e-commerce customers on their favorite channel

Time to transform your retail customer experience with messaging, chatbots, IVR and agents.

Get started with WhatsApp for insurance

Reach your customers on their preferred channels.

Strategy & Tactics

Social Customer Care

5 Steps to Elevate Your Brand with Social Customer Care

Meet Your Agency’s Mission on Social

Hootsuite for Government

Social Media for Law Enforcement

How law enforcement agencies can rebuild trust and relationships with social media

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The Democratization of B2B Sales - 229627

Talent wins games, but teamwork and intelligence wins championships

Current Malpractice Handicaps Social Selling’s Potential

Shift your mindset and programs to social engagement.

Kickstart Your Employee Advocacy with Hootsuite Amplify

How to launch and maintain a best-in-class advocacy program

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The Business Case for Employee Advocacy

You already know that employee advocacy can boost your brand.

Social Media and UGC in the Customer Experience Journey

Build trust, increase engagement, and drive return on investment with social media and user-generated content

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Take action on the 2021 trends using Hootsuite

No matter what your social goals are for 2021, you need the right tools to achieve them. Discover how you can use Hootsuite to take advantage of the trends.

Case Studies

How Michael Graham uses social to unify brand messaging to become a digital-first organisation

Social Trends 2021 Report

Backed by data from over 11,100 respondents, and in-depth interviews with top experts at agencies, brands, and social platforms, our global report shines a light on the top trends in social.

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Social Selling in the New B2B Sales Process

How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients

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The Four Ways Hootsuite and Adobe Make You A Social Media Superhero

Discover how top brands use Hootsuite Enterprise and Adobe to drive real social success

Digital 2020: October Update

Finish strong this year with the latest data from our Digital 2020 series

Hs Employee Advocacy Guide– Healthcare Website

Employee Advocacy Program Guide for Healthcare Institutions

How to plan, launch, and grow a successful employee advocacy program for your institution

Case Studies

How a Retail Experience Leader Went Digital

Build Stronger Customer Connections

Unite your social data with Hootsuite Analytics Suite to gain valuable insights and build stronger connections

Digital 2020: July Update

Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.

A Social Selling Roadmap for Financial Services

Build a social selling program that drives revenue through advisor engagement while ensuring compliance.

Social Connections Playbook

How to build meaningful connections and long-lasting customer relationships with social media

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Strategy & Tactics

Organic and Paid Social Marketing Playbook

How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential

Digital 2020: April Update

Update your strategy with recent data and insights from this newly released version of our Digital 2020 report.

Social Intelligence Briefing

COVID-19’s Impact on Customer Engagement

Make the Shift

Adapting to more digital and social ways of being in a time of crisis

What Customers Really Want from Your Social Brand

A little trust, a little love, and a lot of convenience

Digital 2020

A comprehensive look at the state of the internet, mobile devices, social media, and ecommerce.

Social Media Trends 2020 Report

Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends.

Making Search and Social Ads Work Together

How to combine Google and Facebook ads to increase conversions throughout the buyer journey

The state of digital in Q4 2019

From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.

Unlocking the Value of Social

How to achieve ROI beyond marketing

Achieving Social Performance

How to deliver the revenue growth CMOs demand with social media

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Case Studies

How the British Museum Increased  Social Media Engagement by 126%

With a social media strategy focused on engagement and customer experience,  the Museum has grown its social audience faster than its peers

The state of digital in Q3 2019

From Snapchat's surging ad growth to the latest data on fake news, our updated report offers surprising insights from the state of digital.

Social Media Innovators 2019

Find out how leading global brands are using social media to transform their industry

Employee Advocacy Program Guide

How to plan, launch, and grow a successful employee advocacy program for your organization.

Brands to Beat on Social Media: Financial Services and Insurance

The best of the Fortune 500—and the content formats they're using to win on social

The state of digital in April 2019

Update your strategy with brand new data and insights in this newly released version of our Digital in 2019 report.

The Social Government Toolkit 2019

The resources you need to succeed on social this year

CMO Briefing: Social Media Trends 2019

The challenges of 2018 present new opportunities for brands to establish deeper, more authentic relationships with our customers in 2019 and beyond.

5 things you didn't know you could do with Hootsuite

Hootsuite is a flexible platform for managing your social media, offering a comprehensive suite of tools that go far beyond what our competitors offer.

Social Networks Forecast 2019: Government & Public Sector Edition

Learn about where social networks are headed, with best practice specific to your sector

The State of Social Media in Retail 2019

Using data from our annual survey of customers, analyst interviews and exhaustive research, we’ve highlighted five key social media trends for retailers to watch and adapt to in 2019.

Discover the state of digital in Denmark

Set your 2019 social strategy off right by downloading our digital report for Denmark—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Finland

Set your 2019 social strategy off right by downloading our digital report for Finland—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Norway

Set your 2019 social strategy off right by downloading our digital report for Norway—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Sweden

Set your 2019 social strategy off right by downloading our digital report for Sweden—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Belgium

Set your 2019 social strategy off right by downloading our digital report for Belgium—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Switzerland

Set your 2019 social strategy off right by downloading our digital report for Switzerland—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Portugal

Set your 2019 social strategy off right by downloading our digital report for Portugal—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Argentina

Set your 2019 social strategy off right by downloading our digital report for Argentina—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Peru

Set your 2019 social strategy off right by downloading our digital report for Peru—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Brazil

Set your 2019 social strategy off right by downloading our digital report for Brazil—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Chile

Set your 2019 social strategy off right by downloading our digital report for Chile—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Colombia

Set your 2019 social strategy off right by downloading our digital report for Colombia—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in India

Set your 2019 social strategy off right by downloading our digital report for India—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Malaysia

Set your 2019 social strategy off right by downloading our digital report for Malaysia—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Taiwan

Set your 2019 social strategy off right by downloading our digital report for Taiwan—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in the Philippines

Set your 2019 social strategy off right by downloading our digital report for the Philippines—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Indonesia

Set your 2019 social strategy off right by downloading our digital report for Indonesia—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Japan

Set your 2019 social strategy off right by downloading our digital report for Japan—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Hong Kong

Set your 2019 social strategy off right by downloading our digital report for Hong Kong—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in New Zealand

Set your 2019 social strategy off right by downloading our digital report for New Zealand—plus unlock our global report to find out the state of digital worldwide.

Social C-Suite Report—Q1 | 2019

Die Top Ten der Social Executives

Minimize Social Media Security Risk

A 3-Step Action Plan for Government

Discover the state of digital in the USA

Set your 2019 social strategy off right by downloading our digital report for the USA—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Australia

Set your 2019 social strategy off right by downloading our digital report for Australia—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Canada

Set your 2019 social strategy off right by downloading our digital report for Canada—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in China

Set your 2019 social strategy off right by downloading our digital report for China—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Germany

Set your 2019 social strategy off right by downloading our digital report for Germany—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in the UAE

Set your 2019 social strategy off right by downloading our digital report for the UAE—plus unlock our global report to find out the state of digital worldwide.

The global state of digital in 2019

Guide your digital strategy with essential insights and data from our Digital in 2019 Report. Plus, get access to individual breakdowns by countries too.

Discover the state of digital in Italy

Set your 2019 social strategy off right by downloading our digital report for Italy—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in the UK

Set your 2019 social strategy off right by downloading our digital report for the UK—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Spain

Set your 2019 social strategy off right by downloading our digital report for Spain—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Mexico

Set your 2019 social strategy off right by downloading our digital report for Mexico—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in Singapore

Set your 2019 social strategy off right by downloading our digital report for Singapore—plus unlock our global report to find out the state of digital worldwide.

Discover the state of digital in France

Set your 2019 social strategy off right by downloading our digital report for France—plus unlock our global report to find out the state of digital worldwide.

2019 Social Media Trends for Financial Services and Insurance

Based on internal benchmarking data for 100+ organizations, a survey of 300+ industry marketers, and extensive interviews with industry experts, our report will show you the best strategies that progressive businesses are using to drive revenue, decrease costs, and mitigate risk in 2019.

The State of Social Media in Government in 2019

Hootsuite’s annual report on the social media trends that matter for government

The social media strategy that has transformed one of the world’s largest hotel group giants

A winning combination of strategy, tools, and training enabled the hotel group to meet every goal around digital transformation.

Melia Case Study (Test ungated) - 124214

A winning combination of strategy, tools, and training enabled the hotel group to meet every goal around digital transformation.

Social Trends Toolkit

Understand the upcoming social media trends, and learn how to make them a part of your social media strategy.

Social Media Trends Report 2019

Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.

2019 Social Campus Report

A global report on higher education social media usage

Docapost puts Employee Advocacy at the heart of its B2B development strategy

A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.

Social Networks Forecast

If you want to be successful, you need to know where social networks are headed. This report breaks down current trends and how they’ll affect the outlook for each social network.

Get Your 2019 Strategy Ready

Lean into Social: Learn from the British Museum

The Social C-Suite

How to activate your executives on social media to humanize your financial services brand, build trust, and increase employee engagement

Strategy & Tactics

How Alès Group Uses Social Media to Win More Followers—and Sales

The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.

The Social Customer Experience

How enterprise organizations are using social media to transform the customer journey

Case Studies

Mapfre creates a united social media strategy to deliver a consistent brand voice across channels

Retail, Social Media and the Customer Experience

How retailers are using social media to manage and improve the customer experience

Hootsuite’s Social Media Barometer Report 2018

An annual global study on how organizations are using social media

The Social Government Benchmark Report 2018

Challenges and opportunities for governments adopting social media

The State of Social Media in UK Government

Hootsuite’s annual report on social media trends in government

Perfect Your 2019 Social Plans

The 8 Steps to a Highly Effective Social Strategy

Social Media Strategy Guide

A 5-step guide to developing your social media presence

Uniting Social Media Strategy

A framework to coordinate service delivery and incident communications for local government

Hootsuite's Social Business Report 2018

A global study on the strategic role of social media in financial services

The Social Customer Experience

How enterprise organizations are using social media to transform the customer journey

Forrester New Tech: B2B Social Selling Tools, Q1 2018

Forrester’s landscape overview of 18 B2B social selling providers

Forrester New Tech: B2B Social Selling Tools, Q1 2018

Forrester’s landscape overview of 18 B2B social selling providers

The State of Social Media in Government in 2018

Learn about the trends that matter and how government organizations will use social this year

5 Best Practices for Your LinkedIn Page

Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.

2018 Social Media Trends Report for Financial Services and Insurance

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

Digital in 2018: Asia Pacific

Regional digital trends report on Asia Pacific

Digital in 2018: Europe, Middle East and Africa

Regional digital trends report on Europe, the Middle East and Africa

Digital in 2018: The Americas

Regional digital trends report on North, Central and South America

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From Insights to Action

How Asia Pacific organisations are unlocking the ROI of social media

The Value of Social Media in the UK Government

Discover the social solutions for government that will help take your social strategy to the next level.

Compliance Guide for Financial Services

The Advisor’s Guide to Social Media Compliance in the UK

Social Media Trends 2018

Find out the latest global trends in social media

2018 Social Media Trends Toolkit

Use these six resources to prepare your business for success

Social Media Trends 2018 Report

Discover the five social trends to prepare your business for success next year—and beyond.

2018 Social Media Trends Toolkit

Use these six resources to prepare your business for success

Optimize Your Facebook Ad Spend

Discover how to get the most out of your ad budget.

Demystifying Social ROI

A brief guide for CMOs

Perfect Your 2019 Social Plans

The Subtle Art of Social Media ROI

Connected Citizens, Connected Government

How social media is transforming the public sector in Australia and New Zealand

The Guide to Paid Social

5 simple steps to calculate the ROI for social ads campaigns

AdEspresso and Hootsuite: Social Ads Toolkit

Maximize return on your social advertising with AdEspresso and Hootsuite

How to Build a Social Following

The tools, tactics, and routines of 3 world-class social media professionals

Investing in social

Advocacy, innovation, and cultural transformation in financial services

Enabling Seamless Selling with Social Media

Bridging the gap between sales and marketing to boost revenue with social selling

The value of social media in the Government of Canada: A guide to keeping up with today’s digital citizen

Traditional communications methods no longer cut it. Discover the new social solutions for government that will take your social strategy to the next level.

Proving the value of social media across the U.S. Government: The evolution of citizen engagement online

Public agencies can’t afford to get left behind.

Brand Protection for Modern Enterprises

Protecting your brand from internal and external threats on social media

Strategy & Tactics

Employee Advocacy Guide

Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.

Top Social Media Resources For Financial Services Organizations

Financial Services Social Media Toolkit

Embrace social media opportunities—without putting your brand at risk.

The ROI of Social Media

How to Track—and Prove—Your Social ROI

How to define your unique social ROI

What the ROI of social is (and what it isn’t)

Compliance for Financial Services

The Advisor’s Guide to Social Media Compliance

Brand Protection Toolkit

Defend your brand against a range of social media threats.

Brand Protection Toolkit

Defend your brand against a range of social media threats.

Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)

Learn how enterprises are embracing social selling to drive new revenue

Research & Trends

The social executive: How to influence trust, transparency, and the bottom line

In the C-suite, opportunity no longer knocks—it tweets, snaps, likes, and shares.

How to Protect Your Brand on Social Media

Strategies to prevent the 6 biggest brand disasters on social

Social ROI Toolkit

Develop a clear framework for measuring and proving the actual ROI of your social media strategy.

Hootsuite for Health Care: Enabling the Modern Patient Journey

Hootsuite helps health care organizations improve the patient experience through social media, while protecting the brand and staying compliant with industry regulations.

The 8 Elements of a Successful Government Social Media Strategy

Learn the best practices that inform successful public sector social media strategies.

The ROI of Social Media

How to measure and prove the value of your investment

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The Social Campus

Revolutionising the Australian Student Journey

Forrester: The Digital Maturity Model 5.0

Do you know how your social media and digital efforts compare with those of your competitors?

Talkwalker: How the Financial Services Industry Can Use Social Media to Drive Business Advantage

Learn how to use social media to protect brands, gain consumer insights, and improve customer service.

Creating a Social Selling Action Plan

How marketers can help sales teams succeed

Hootsuite for State and Local Government

Read our brochure to see how our battle-tested technology, extensive ecosystem, and social DNA help state and local government organizations understand, inform, and engage constituents.

Social Selling Demystified

The definitive guide for marketers

Social Selling Demystified

The definitive guide for marketers

Social Media Trends Report for Health Care

In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.

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The Connected Consumer

Rethinking the social customer journey in Australia’s hospitality and tourism industry

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Instagram Strategy Guide for Australia’s Tourism & Hospitality Industry

Key steps in developing and implementing a best practice Instagram strategy

Hootsuite for Government: Citizen Engagement Guide

Supercharge citizen engagement through a secure and scalable platform.

Hootsuite for Higher Education

A unified social media solution for building your social campus

A Practical Guide to Measuring Social ROI

Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.

Generating Leads with Social Media

A Practical Guide to Improving ROI

Getting to Know Your Audience

How to Research Your Social Media Audience

Getting to Know Your Audience

How to Research Your Social Media Audience

The Toolkit for Social Video

How to Optimise Creative Video Content to Engage Your Audience

How Social Executives are Transforming the Financial Services Industry in Australia

A report from Hootsuite and LinkedIn

Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions

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The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions

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LinkedIn and Hootsuite: A Quick Start Guide

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The New Customer Service Model

How Being Customer-Obsessed on Social Media Will Grow Your Brand

Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015)

How building a solid business case and getting a significant investment is the key to your organization’s digital transformation

The Social Video Toolkit

3 checklists to help you create and share videos on social

Strategy & Tactics

A Guide to Social Video Strategy

5 steps to creating videos that make an impact

How to build a business case for social media

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How to attach images and video to Facebook Pages and personal profiles in Hootsuite

Simply add your video as an attachment, pick your thumbnail image, and send

The Social Campus Toolkit

Learn how to implement an effective campus-wide social strategy

Facebook Best Practices

The 3 Types of Content that Facebook Audiences Love

Innovate Uk Government Agency And Social Media

Strategy & Tactics

Innovate UK government agency promotes 300 events annually and exceeds engagement targets

How governments can use social media to generate sustained business benefits

Storytelling on a global scale: How Free The Children charity uses social media

Building enough brand love to become one of the largest charitable Facebook causes in the world

Bringing science to social: Polymer Solutions grows followers by 375%

How a B2B technology-based company took an analytic approach to creating a social media strategy

Hootsuite Enterprise and Brandwatch

Anticipate trends and measure new initiatives with social data

Influencer Marketing 101

3 steps to creating a successful influencer campaign

Social Media Strategy Template

Are you ready to take action on your social media strategy?

Make Your First Sale on Social Media

A guide for small and medium-sized businesses

Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015)

How focusing on people, not companies, is the key to increasing advocate engagement

Expert Tips For Using Facebook in Hootsuite

Discover tools, techniques, and best practices in this guide from our Social Media Coaches.

Social media at City, University of London

How City, University of London attracts and engages students with the perfect mix of content marketing

How To Get Employees To Willingly Share Your Organization’S Content

How to get employees to (willingly) share your social media content

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Social Media Advertising

Tips for Running Successful Paid Social Campaigns

The Power of Employee Advocacy

18 compelling statistics that show why employee advocacy is the next big trend in social

How a UK university used social media to increase student recruitment

University of Salford: Becoming the first social university in the UK through a culture of collaboration and engagement

Social Selling For Large Organizations

Best practices to empower sales teams on social

Social Customer Service

The Future of Customer Satisfaction

Forrester Research, Inc. Report: Break Through The Hype Of Social Selling (July 28, 2015)

How to successfully enable your sales teams to utilize their social networks

Instagram via Hootsuite

How agencies can better manage multiple Instagram accounts

From Global to Local

Rolling Out a Social Strategy to Local Sales Teams

Engaging Customers Locally: How Social Is Changing The Local Buying Journey

The buying journey is changing when it comes to modern shoppers.

Health Care and Social Media

5 Key Trends to Prepare for Success

Instagram Master Tactics

With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities.

How to Handle Complaints via Twitter

42% of consumers complaining on social media expect a response within 60 minutes—but the average company takes just over 8 hours to respond.

Instagram and Hootsuite

A Quick Start Guide. With 400 million monthly active users, Instagram can open up a world of opportunity for your business.

Social Media Survival Guide For Small Businesses

Social Media Guide for Small Businesses

How to use social media to grow your business, save time, and stay competitive

Health Care 4 Step Guide To Driving Patient Engagement

Health Care Guide: Driving Patient Engagement

4-step guide to social media in Health Care.

Top 3 Social Media Resources

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Social Customer Service Toolkit

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Toolkits

Social Selling Toolkit

Social media has changed the selling process dramatically.

Advanced Social Media Toolkit for Health Care

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Manage Complexity

4 ways to simplify social media in large companies

Rethink Complexity

How to Structure Social Media in Large Companies.

Listen and Serve

7 innovative ways governments can increase transparency and public participation

From Tweets to Impact

8 steps to building an innovative government social media strategy

Social Media Innovators in Government Toolkit

Discover how to do more with social media

How Hootsuite Wins with Social Data

Learn how our own marketing pros use social listening and analytics to hit KPIs

Social Media Toolkit for Government

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10 Tips For Running Your First Campaign

How to establish a compelling social marketing strategy to engage your audience online

The Social Government

How governments are reducing costs and better serving constituents via social

Case Studies

How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations

A Toolkit For Navigating Social Compliance

Navigating Social Media Compliance

Learn how to securely deploy social in your organization

Social Media Data Cookbook - For Marketers

11 simple, useful, and completely practical ways to use social media data

Hootsuite Mobile

A Quick Start Guide

Singapore Committee for UN Women Case Study - 5698

Using social to connect with hard-to-reach audiences and inspire action worldwide

Creating a social media strategy

Discover the social media strategy TerraCycle used to build a global community of thousands

The Power of Social Conversation Analysis

How to Fuel Business Insights through Social Conversations

Aligning the Social Organization

7 Key Traits of Highly Collaborative Businesses

SXSW Case Study - 5682

How SXSW prepared for event and crowd management using Hootsuite and Nexalogy

Make Your Social #FailProof

Discover the 9 types of social media fails and how to avoid them

Launching a Successful Multilingual Campaign: A Case Study With ARTE TV - 5673

How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership

Connect Your Enterprise World

How to enhance your business technologies by integrating social media

Social Customer Service Toolkit

Increase customer satisfaction and deliver a consistent brand experience

Real-Time Marketing: Go Beyond The Buzz

Definitions, examples and work plans to get you started

8 Social Media Tips for Financial Services

Finance industry-specific best practices for implementing social media

Getting Started With Social Media Metrics

The Beginner’s Guide to Social Media Metrics

A blueprint for getting started with social analytics

How University Of South Australia Expands Their Reach To A Global Audience

Reaching global audiences with social media

How the University of South Australia lifts global engagement by 42%

Evaluating social media education programs

How to find a program that fits your unique needs and drives business results

Using Social Media To Build A Loyal Customer Base

Succeeding with social customer service

Your 5-step strategy to building a loyal customer base using social media

Strategizing the Social Media Play: A CFL Case Study - 5574

How the CFL used social media to increase fan engagement and referral traffic

The Social Campus

How Social Media is Transforming Higher Education

Mapping Organizational Roles And Responsibilities For Social Media Risk

Mapping your Organizational Roles

See how enterprises can prepare themselves for real-world risk scenarios

A Guide To Evaluating Enterprise Social Relationship Platforms

Evaluating Enterprise Social Media Platforms

How to support business goals through customized workflows for each department

Top 10 Social Media Tips for Small Businesses

How to build a strong social media marketing presence

Adding your Social Network Profiles

Discover how you can manage all your social profiles in one place

Social Media in Technology

How to unify your social media strategy across the organization

Social Selling An Overview For Sales Executives

Social Selling for Sales Executives

How to connect with prospects at the right time and close deals fast

Ensure Social Media Compliance Across Your Organization

Ensure Compliance Across Your Organization

How to establish the right compliance controls

6 Steps to Social Media Compliance

Learn about how regulations may affect your industry while using social media

Managing your Pending Posts

Learn how to schedule, AutoSchedule, view, and edit your pending posts

3 Ways Sports Organizations Use Social Media

Develop a social strategy to increase fan loyalty and deliver significant ROI

How to Add Instagram to your Hootsuite Dashboard - 5653

How to connect your Instagram account to Hootsuite

Putting Social to Work for Your Business

Easily amplify your social reach exponentially through employee participation

8 Social Media Tips for the Retail Industry

Understanding today's path-to-purchase

Morris County New Jersey Integrating Social Media Into Emergency Response

The hardest hit by Hurricane Sandy

How Morris County communicated with citizens during emergency response

Storytelling with Saving Lincoln - 5563

How a successful independent film launched on Twitter with a $1,000 budget using Hootsuite

Using Social Contesting The Major League Soccer Story

A Major League Soccer Case Study

See how Major League Soccer uses Hootsuite social contesting to build a fan base

Organize your Social Business

5 steps to developing and implementing an enterprise-wide social strategy

8 Tips for Social Business

How to measure ROI and scale your efforts

Case Studies

How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement

Case Studies

Helping to keep road users safe with an effective social media strategy

Case Studies

How Sodexo leads its industry with social advocacy

Case Studies

How Sodexo Universities builds meaningful connections with students

The Definitive Guide to Social Selling

How to use social media to listen, learn, and engage, and boost your close rate

Case Studies

How a European Tourism Leader Earned a 200% Return on Investment in Social Media

Case Studies

DaVita Inc. uses social media to help raise kidney disease awareness

Case Studies

Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction

Case Studies

Innovate UK executed a social media strategy to get their message seen by more people

Toolkits

The Social Media Toolkit for Fresh Ideas

All the inspiration you need to feed the social beast

Case Studies

How UNESCO used social media to raise awareness of crimes against journalists

Case Studies

How the WWF inspires global action with social media

Case Studies

How Meliá became one of the most influential hotel chains on social media

Case Studies

How Nokia used social to become the talk of the world’s largest mobile tech event

Case Studies

How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis

Case Studies

How the University of Sydney Proves the Value of Social Media

Case Studies

Using Social Media to Circulate News that Matters and Solve Crimes

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Case Studies

How Antalis Leads Its Industry on Social with Employee Ambassadors

Case Studies

How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social

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Case Studies

How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%

Case Studies

How Abu Dhabi is Boosting Tourism with Social Media

Case Studies

Enhancing the student experience with social media content

Case Studies

How Antalis Leads Its Industry on Social with Employee Ambassadors

Case Studies

How the RACGP uses social media to build stronger connections with its audience

Case Studies

SIX automates key cybersecurity tasks to actively protect itself against social media threats

San Diego Zoo: Community Engagement - 5566 Bringing the zoo to you

How the San Diego Zoo educates and inspires a global audience using Hootsuite

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Strategizing the Social Media Play: A CFL Case Study - 5574

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